| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing management :/ Philip Kotler ... [et al.]. |
| Reminder of title: |
an Asian perspective / |
| other author: |
Kotler, Philip. |
| Published: |
Singapore ;Pearson/Prentice Hall, : c2006., |
| Description: |
xxxiii, 830 p. :ill. (some col.) ; : 28 cm.; |
| Subject: |
Marketing - Management. - Asia - |
| ISBN: |
0131982621 (pbk.) : |