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Marketing management and strategy /

~

Doyle, Peter, (1943 June 23-2003.)

Marketing management and strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management and strategy // Peter Doyle and Philip Stern.
Author:	Doyle, Peter,
other author:	Stern, Philip,
Published:	Harlow, England ;Financial Times Prentice Hall, : 2006.,
Description:	xii, 446 p. :col. ill. ; : 27 cm.;
Subject:	Marketing - Management. -
ISBN:	0273693980 (pbk.) :

Marketing management and strategy /
Doyle, Peter,1943 June 23-2003.

Marketing management and strategy /Peter Doyle and Philip Stern. - 4th ed. - Harlow, England ;Financial Times Prentice Hall,2006. - xii, 446 p. :col. ill. ;27 cm.

Includes bibliographical references (p. 427-434) and indexes.

ISBN: 0273693980 (pbk.) :US$113.33

LCCN: 2005052643Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415 / .D753 2006

Dewey Class. No.: 658.8

Marketing management and strategy /
LDR:00676cam a2200205 a 4500 001 637437
005 20071207222001.0
008 100129s2006 enka b 001 0 eng
010 $a 2005052643
020 $a 0273693980 (pbk.) : $c US$113.33
020 $a 9780273693987 (pbk.)
035 $a ocm61520439
040 $a DLC $c DLC $d BAKER $d C#P $d UKM $d NLGGC $d CVU $d NFU
042 $a pcc
050 0 0 $a HF5415 $b .D753 2006
082 0 0 $a 658.8 $2 22
100 1 $a Doyle, Peter, $d 1943 June 23-2003. $3 700438
245 1 0 $a Marketing management and strategy / $c Peter Doyle and Philip Stern.
250 $a 4th ed.
260 # $a Harlow, England ; $a New York : $c 2006. $b Financial Times Prentice Hall,
300 $a xii, 446 p. : $b col. ill. ; $c 27 cm.
504 $a Includes bibliographical references (p. 427-434) and indexes.
650 # 0 $a Marketing $x Management. $3 568118
650 # 0 $a Marketing. $3 557931
700 1 # $a Stern, Philip, $d 1954- $3 700439

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E032541

圖書館3F 書庫

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一般圖書

658.8 D754 2006

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1 records • Pages 1 •
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