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Cross-cultural marketing : = theory,...
~
Burton, Dawn, (1961-)
Cross-cultural marketing : = theory, practice and relevance /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Cross-cultural marketing :/ Dawn Burton.
Reminder of title:
theory, practice and relevance /
Author:
Burton, Dawn,
Published:
Abingdon, Oxon ;Routledge, : 2008.,
Description:
p.cm.;
Notes:
Formerly CIP.
Subject:
Minority consumers. -
Online resource:
http://moea.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203889347
ISBN:
9780415448925 (hbk)
Cross-cultural marketing : = theory, practice and relevance /
Burton, Dawn,1961-
Cross-cultural marketing :
theory, practice and relevance /Dawn Burton. - Abingdon, Oxon ;Routledge,2008. - p.cm.
Formerly CIP.
Includes bibliographical references and index.
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
ISBN: 9780415448925 (hbk)
LCCN: 2008017138
Nat. Bib. No.: GBA799376bnbSubjects--Topical Terms:
714974
Minority consumers.
LC Class. No.: HF5415 / .B7763 2008
Dewey Class. No.: 658.80089
Cross-cultural marketing : = theory, practice and relevance /
LDR
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Cross-cultural marketing :
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theory, practice and relevance /
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Dawn Burton.
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New York, NY :
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2008.
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Routledge,
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Formerly CIP.
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Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
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Minority consumers.
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FIS
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