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Handbook of qualitative research met...

Belk, Russell W.

Handbook of qualitative research methods in marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Handbook of qualitative research methods in marketing // edited by Russell W. Belk.
other author:	Belk, Russell W.
Published:	Cheltenham, UK ;Edward Elgar, : c2006.:,
Description:	xi, 595 p. :ill. ; : 25 cm.;
Subject:	Qualitative research - Methodology. -
Online resource:	http://www.loc.gov/catdir/toc/ecip068/2006004283.html
ISBN:	9781847209580 (pbk.) :

Handbook of qualitative research methods in marketing /
Handbook of qualitative research methods in marketing /edited by Russell W. Belk. - Cheltenham, UK ;Edward Elgar,c2006.: - xi, 595 p. :ill. ;25 cm.

Includes bibliographical references and index.

History of qualitative research methods in marketing /Sidney J. Levy --

ISBN: 9781847209580 (pbk.) :NT2138

LCCN: 2006004283

Nat. Bib. No.: GBA651418bnbSubjects--Topical Terms:

721158
Qualitative research
--Methodology.

LC Class. No.: HF5415.2 / .H288 2006

Dewey Class. No.: 658.8/3

Handbook of qualitative research methods in marketing /
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035 $a 2006004283
040 $a DLC $c DLC $d BAKER $d UKM $d BTCTA $d YDXCP $d BWKUK $d CS1 $d BWK $d UPP $d MUQ $d NLC $d DLC $d NFU
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082 0 0 $a 658.8/3 $2 22
245 0 0 $a Handbook of qualitative research methods in marketing / $c edited by Russell W. Belk.
260 # $a Cheltenham, UK ; $a Northampton, MA , $c c2006.: $b Edward Elgar,
300 $a xi, 595 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 0 $t History of qualitative research methods in marketing / $r Sidney J. Levy -- $t Breaking new ground : developing grounded theories in marketing and consumer behavior / $r Eileen Fischer and Cele C. Otnes -- $t The semiotic paradigm on meaning in the marketplace / $r David Glen Mick and Laura R. Oswald -- $t Rethinking the critical imagination / $r Jeff B. Murray and Julie L. Ozanne -- $t Qualitative research in advertising : twenty years in revolution / $r Linda M. Scott -- $t Qualitative historical research in marketing / $r Terrence H. Witkowski and D.G. Brian Jones -- $t Researching the cultures of brands / $r Anders Bengtsson and Jacob Ostberg -- $t Researching brands ethnographically : an interpretive community approach / $r Steven M. Kates -- $t Making contexts matter : selecting research contexts for theoretical insights / $r Eric Arnould, Linda Price and Risto Moisio -- $t Netnography 2.0 / $r Robert V. Kozinets -- $t Let's pretend : projective methods reconsidered / $r Dennis W. Rook -- $t Stories : how they are used and produced in market(ing) research / $r Gillian C. Hopkinson and Margaret K. Hogg -- $t The extended case method in consumer research / $r Steven M. Kates -- $t Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise / $r Stephen J. Gould -- $t Mixed methods in interpretive research : an application to the study of the self concept / $r Shalini Bahl and George R. Milne -- $t The Monticello correction : consumption in history / $r Linda M. Scott, Jason Chambers and Katherine Sredl -- $t Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster / $r Shay Sayre -- $t Using oral history methods in consumer research / $r Richard Elliott and Andrea Davies -- $t Focus groups in marketing research / $r Miriam Catterall and Pauline Maclaran -- $t Fielding ethnographic teams : strategy, implementation, and evaluation / $r John F. Sherry -- $t Writing pictures/taking fieldnotes : towards a more visual and material
505 0 # $a ethnographic consumer research / $r Lisa Peñaloza and Julien Cayla -- $t Metaphors, needs and new product ideation / $r Jeffrey F. Durgee and Manli Chen -- $t Critical visual analysis / $r Jonathan E. Schroeder -- $t Framing the research and avoiding harm : representing the vulnerability of consumers / $r Stacey Menzel Baker and James W. Gentry -- $t Camcorder society : quality videography in consumer and marketing research / $r Robert V. Kozinets and Russell W. Belk -- $t Writing it up, writing it down : being reflexive in accounts of consumer behavior / $r Annamma Joy ... [et al.] -- $t Reading ethnographic research : bringing segments to life through movie making and metaphor / $r Diane M. Martin, John W. Schouten and James H. McAlexander -- $t Entering entertainment : creating consumer documentaries for corporate clients / $r Patricia L. Sunderland -- $t Capturing time / $r Cele C. Otnes ... [et al.] -- $t Consumption experiences as escape : an application of the Zaltman metaphor elicitation technique / $r Robin A. Coulter -- $t Romancing the gene : making myth from 'hard science' / $r Elizabeth C. Hirschman and Donald Panther-Yates -- $t Pushing the boundaries of ethnography in the practice of marketing research / $r Rita M. Denny -- $t Autobiography / $r Stephen Brown -- $t The consumption of stories / $r Sidney J. Levy -- $t Discerning marketers' meanings : depth interviews with sales executives / $r June Cotte and Geoffrey Kistruck -- $t Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix / $r Morris B. Holbrook -- $t The emergence of multi-sited ethnography in anthropology and marketing / $r Karin M. Ekström -- $t Doing research on sensitive topics : studying covered Turkish women / $r Güliz Ger and Özlem Sandikci -- $t Grasping the global : multi-sited ethnographic market studies / $r Dannie Kjeldgaard, Fabien Faurholt Csaba and Güliz Ger -- $t In pursuit of the 'inside view' : training the gaze on advertising and market practitioners / $r Daniel Thomas Cook -- $t Research
505 0 # $a ethnicity and consumption / $r Lisa Peñaloza -- $t The etiquette of qualitative research / $r Julie A. Ruth and Cele C. Otnes.
650 # 0 $a Qualitative research $x Methodology. $3 721158
650 # 0 $a Consumers $x Research $x Methodology. $3 721157
650 # 0 $a Marketing research $x Methodology. $3 562101
700 1 # $a Belk, Russell W. $3 721159
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip068/2006004283.html