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PR strategy and application : = mana...

Holladay, Sherry J.

PR strategy and application : = managing influence /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	PR strategy and application :/ W. Timothy Coombs and Sherry J. Holladay.
Reminder of title:	managing influence /
remainder title:	Public relations strategy and application
Author:	Coombs, W. Timothy.
other author:	Holladay, Sherry J.
Published:	Chichester, U.K. ;Wiley-Blackwell, : 2010.,
Description:	viii, 358 p. :ill. ; : 25 cm.;
Subject:	Public relations. -
ISBN:	9781405144087 (pbk.) :

PR strategy and application : = managing influence /
Coombs, W. Timothy.

PR strategy and application :managing influence /Public relations strategy and applicationW. Timothy Coombs and Sherry J. Holladay. - Chichester, U.K. ;Wiley-Blackwell,2010. - viii, 358 p. :ill. ;25 cm.

Includes bibliographical references (p. [329]-352) and index.

Introduction and overview -- Public relations contested and ethically challenged -- Public relations and transparency -- Public relations as strategic communication -- Public relations as activism -- Media relations : shaping the news -- Technological development and online public relations -- Social marketing -- Reputation management -- Issues management -- Risk communication -- Crisis communication -- Corporate social responsibility : a new driver for public relations -- Public relations goes international -- Conclusion : does society need public relations?

ISBN: 9781405144087 (pbk.) :NT2221

LCCN: 2009021974Subjects--Topical Terms:

557567
Public relations.

LC Class. No.: HD59 / .C6213 2010

Dewey Class. No.: 659.2

PR strategy and application : = managing influence /
LDR:01439cam a2200253 a 4500 001 680190
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008 111109s2010 enka b 001 0 eng
010 $a 2009021974
020 $a 9781405144087 (pbk.) : $c NT2221
020 $a 1405144084 (pbk.)
020 $a 9781405144070 (cloth)
020 $a 1405144076 (cloth)
035 $a (OCoLC)ocn401713578
035 $a 2009021974
040 $a DLC $c DLC $d BTCTA $d BWKUK $d BWK $d ZQP $d CDX $d BWX $d YDXCP $d DLC
041 0 # $a eng
050 0 0 $a HD59 $b .C6213 2010
082 0 0 $a 659.2 $2 22
100 1 $a Coombs, W. Timothy. $3 585482
245 1 0 $a PR strategy and application : $b managing influence / $c W. Timothy Coombs and Sherry J. Holladay.
246 3 # $a Public relations strategy and application
260 # $a Chichester, U.K. ; $a Malden, MA : $c 2010. $b Wiley-Blackwell,
300 $a viii, 358 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [329]-352) and index.
505 0 # $a Introduction and overview -- Public relations contested and ethically challenged -- Public relations and transparency -- Public relations as strategic communication -- Public relations as activism -- Media relations : shaping the news -- Technological development and online public relations -- Social marketing -- Reputation management -- Issues management -- Risk communication -- Crisis communication -- Corporate social responsibility : a new driver for public relations -- Public relations goes international -- Conclusion : does society need public relations?
650 # 0 $a Public relations. $3 557567
700 1 # $a Holladay, Sherry J. $3 791763