國立虎尾科技大學 |

Language: English

Back

Enchantment : = the art of changing ...

Kawasaki, Guy, (1954-)

Enchantment : = the art of changing hearts, minds, and actions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Enchantment :/ Guy Kawasaki.
Reminder of title:	the art of changing hearts, minds, and actions /
Author:	Kawasaki, Guy,
Published:	New York ,Portfolio/Penguin, : 2011. :,
Description:	xxiii, 211 p. :ill. ; : 22 cm.;
Subject:	Persuasion (Psychology) in organizations. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy1114/2010046009-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1114/2010046009-d.html
ISBN:	9781591843795 (cloth) :

Enchantment : = the art of changing hearts, minds, and actions /
Kawasaki, Guy,1954-

Enchantment :the art of changing hearts, minds, and actions /Guy Kawasaki. - New York ,Portfolio/Penguin,2011. : - xxiii, 211 p. :ill. ;22 cm.

Includes bibliographical references (p. [191]-192) and index.

Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.

ISBN: 9781591843795 (cloth) :NT806

LCCN: 2010046009Subjects--Topical Terms:

797740
Persuasion (Psychology) in organizations.

LC Class. No.: HD30.3 / .K38 2011

Dewey Class. No.: 658.8001/9

Enchantment : = the art of changing hearts, minds, and actions /
LDR:02248cam a2200253 a 4500 001 684157
005 20111119153646.0
008 111207s2011 nyua b 001 0 eng
010 $a 2010046009
020 $a 9781591843795 (cloth) : $c NT806
020 $a 1591843790 (cloth)
035 $a (OCoLC)ocn635459572
035 $a 2010046009
040 $a DLC $c DLC $d YDX $d BTCTA $d YDXCP $d BUR $d BWX $d B2A $d VP@ $d ILC $d CDX $d DLC $d NFU
041 0 # $a eng
050 0 0 $a HD30.3 $b .K38 2011
082 0 0 $a 658.8001/9 $2 22
100 1 $a Kawasaki, Guy, $d 1954- $3 797739
245 1 0 $a Enchantment : $b the art of changing hearts, minds, and actions / $c Guy Kawasaki.
260 # $a New York , $c 2011. : $b Portfolio/Penguin,
300 $a xxiii, 211 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references (p. [191]-192) and index.
505 0 # $a Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.
520 # $a Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
650 # 0 $a Persuasion (Psychology) in organizations. $3 797740
650 # 0 $a Persuasion (Psychology) $3 667719
650 # 0 $a Influence (Psychology) $3 656222
650 # 0 $a Marketing $x Psychological aspects. $3 560275
650 # 0 $a Management $x Psychological aspects. $3 569124
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1114/2010046009-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1114/2010046009-d.html