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Strategic management : = concepts an...
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David, Fred R.
Strategic management : = concepts and cases /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategic management :/ Fred R. David.
Reminder of title:
concepts and cases /
Author:
David, Fred R.
Published:
Boston, Mass. ;Pearson Education, : c2011.,
Description:
399, 306 p. :ill. ; : 28 cm.;
Subject:
Strategic planning. -
ISBN:
9780137034994 (Global ed. : pbk.) :
Strategic management : = concepts and cases /
David, Fred R.
Strategic management :
concepts and cases /Fred R. David. - 13th ed. - Boston, Mass. ;Pearson Education,c2011. - 399, 306 p. :ill. ;28 cm.
Includes bibliographical references and index.
'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
ISBN: 9780137034994 (Global ed. : pbk.) :NT1150
Nat. Bib. No.: GBB036568bnbSubjects--Topical Terms:
556511
Strategic planning.
Dewey Class. No.: 658.4012
Strategic management : = concepts and cases /
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