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Selling in a new market space : = ge...

Snyder, Tom U.

Selling in a new market space : = getting customers to buy your innovative and disruptive products /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Selling in a new market space :/ Brian G. Burns and Tom U. Snyder.
Reminder of title:	getting customers to buy your innovative and disruptive products /
Author:	Burns, Brian G.
other author:	Snyder, Tom U.
Published:	New York :McGraw-Hill, : c2010.,
Description:	vi, 232 p. :ill. ; : 24 cm.;
Subject:	New products. -
ISBN:	0071636102 (hbk.) :

Selling in a new market space : = getting customers to buy your innovative and disruptive products /
Burns, Brian G.

Selling in a new market space :getting customers to buy your innovative and disruptive products /Brian G. Burns and Tom U. Snyder. - New York :McGraw-Hill,c2010. - vi, 232 p. :ill. ;24 cm.

Includes bibliographical references and index.

Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.

ISBN: 0071636102 (hbk.) :NT714Subjects--Topical Terms:

569440
New products.

LC Class. No.: HF5438.25 / .B87 2010

Dewey Class. No.: 658.85 / B967

Selling in a new market space : = getting customers to buy your innovative and disruptive products /
LDR:01062cam a2200181 a 4500 001 709623
005 20100623144835.0
008 120907s2010 nyua b 001 0 eng
020 $a 0071636102 (hbk.) : $c NT714
020 $a 9780071636100 (hbk.) : $c NT714
035 $a 15791012 37
040 $a DLC $c DLC
050 0 0 $a HF5438.25 $b .B87 2010
082 0 0 $a 658.85 $b B967
100 1 $a Burns, Brian G. $3 838999
245 1 0 $a Selling in a new market space : $b getting customers to buy your innovative and disruptive products / $c Brian G. Burns and Tom U. Snyder.
260 $a New York : $c c2010. $b McGraw-Hill,
300 $a vi, 232 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.
650 0 $a New products. $3 569440
650 0 $a Selling. $3 562611
650 0 $a Technological innovations. $3 564143
700 1 $a Snyder, Tom U. $3 839000