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Marketing : = the core /

~

Hartley, Steven William.

Marketing : = the core /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing :/ Roger A. Kerin, Steven W. Hartley, William Rudelius.
Reminder of title:	the core /
Author:	Kerin, Roger A.
other author:	Hartley, Steven William.
Published:	New York :McGraw-Hill/Irwin, : c2011.,
Description:	xlix, 500 p. :col. ill., col. maps ; : 28 cm.;
Subject:	Marketing. -
ISBN:	0078112060 (pbk.) :

Marketing : = the core /
Kerin, Roger A.

Marketing :the core /Roger A. Kerin, Steven W. Hartley, William Rudelius. - 4th ed. - New York :McGraw-Hill/Irwin,c2011. - xlix, 500 p. :col. ill., col. maps ;28 cm.

Includes bibliographical references (p. 447-470) and indexes.

ISBN: 0078112060 (pbk.) :NT4290Subjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415 / .K452 2011

Dewey Class. No.: 658.8 / K39

Marketing : = the core /
LDR:00609cam a2200181 a 4500 001 709634
005 20110103102256.0
008 120907s2011 nyuab b 001 0 eng
020 $a 0078112060 (pbk.) : $c NT4290
020 $a 9780078112065 (pbk.) : $c NT4290
035 $a 16346093 48
040 $a DLC $c DLC
050 0 0 $a HF5415 $b .K452 2011
082 0 0 $a 658.8 $b K39
100 1 $a Kerin, Roger A. $3 839023
245 1 0 $a Marketing : $b the core / $c Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 $a 4th ed.
260 $a New York : $c c2011. $b McGraw-Hill/Irwin,
300 $a xlix, 500 p. : $b col. ill., col. maps ; $c 28 cm.
504 $a Includes bibliographical references (p. 447-470) and indexes.
650 0 $a Marketing. $3 557931
700 1 $a Hartley, Steven William. $3 839024
700 1 $a Rudelius, William. $3 839025

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1 records • Pages 1 •
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No. of reservations

E037959

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

658.8 K39 2011

一般使用(Normal)

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1 records • Pages 1 •
1

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