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Repositioning : = marketing in an er...
~
Rivkin, Steve, (1947-)
Repositioning : = marketing in an era of competition, change, and crisis /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Repositioning :/ Jack Trout with Steve Rivkin.
Reminder of title:
marketing in an era of competition, change, and crisis /
Author:
Trout, Jack.
other author:
Rivkin, Steve,
Published:
New York :McGraw-Hill, : c2010.,
Description:
iv, 217 p. ;22 cm.;
Subject:
Competition. -
ISBN:
0071635599 (pbk.) :
Repositioning : = marketing in an era of competition, change, and crisis /
Trout, Jack.
Repositioning :
marketing in an era of competition, change, and crisis /Jack Trout with Steve Rivkin. - New York :McGraw-Hill,c2010. - iv, 217 p. ;22 cm.
Includes index.
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
ISBN: 0071635599 (pbk.) :NT644Subjects--Topical Terms:
559988
Competition.
LC Class. No.: HF5827.2 / .T76 2010
Dewey Class. No.: 651.111 / T859
Repositioning : = marketing in an era of competition, change, and crisis /
LDR
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120907s2010 nyu b 001 0 eng d
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0071635599 (pbk.) :
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NT644
020
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9780071635592 (pbk.) :
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NT644
035
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16311050 58
040
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UKM
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UKM
050
0 0
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HF5827.2
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.T76 2010
082
0 4
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651.111
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T859
100
1
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Trout, Jack.
$3
839038
245
1 0
$a
Repositioning :
$b
marketing in an era of competition, change, and crisis /
$c
Jack Trout with Steve Rivkin.
260
$a
New York :
$c
c2010.
$b
McGraw-Hill,
300
$a
iv, 217 p. ;
$c
22 cm.
504
$a
Includes index.
520
$a
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
650
0
$a
Competition.
$3
559988
650
0
$a
Marketing.
$3
557931
650
0
$a
Positioning (Advertising)
$3
839040
650
0
$a
Strategic planning.
$3
556511
700
1
$a
Rivkin, Steve,
$d
1947-
$3
839039
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圖書館3F 書庫
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651.111 T859 2010
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