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Game-based marketing : = inspire cus...

Linder, Joselin.

Game-based marketing : = inspire customer loyalty through rewards, challenges, and contests /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Game-based marketing :/ Gabe Zichermann and Joselin Linder.
Reminder of title:	inspire customer loyalty through rewards, challenges, and contests /
Author:	Zichermann, Gabe,
other author:	Linder, Joselin.
Published:	Hoboken, N.J. :Wiley, : c2010.,
Description:	xviii, 220 p. :ill. ; : 24 cm.;
Subject:	Customer loyalty programs. -
ISBN:	9780470562239 (cloth) :

Game-based marketing : = inspire customer loyalty through rewards, challenges, and contests /
Zichermann, Gabe,1974-

Game-based marketing :inspire customer loyalty through rewards, challenges, and contests /Gabe Zichermann and Joselin Linder. - Hoboken, N.J. :Wiley,c2010. - xviii, 220 p. :ill. ;24 cm.

Includes bibliographical references and index.

Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.

ISBN: 9780470562239 (cloth) :NT748

LCCN: 2009044774

Nat. Bib. No.: GBB000527bnbSubjects--Topical Terms:

654293
Customer loyalty programs.

LC Class. No.: HF5415.525 / .Z53 2010

Dewey Class. No.: 658.8/12

Game-based marketing : = inspire customer loyalty through rewards, challenges, and contests /
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020 $a 9780470562239 (cloth) : $c NT748
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035 $a 2009044774
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100 1 $a Zichermann, Gabe, $d 1974- $3 839602
245 1 0 $a Game-based marketing : $b inspire customer loyalty through rewards, challenges, and contests / $c Gabe Zichermann and Joselin Linder.
260 $a Hoboken, N.J. : $c c2010. $b Wiley,
300 $a xviii, 220 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.
650 0 $a Customer loyalty programs. $3 654293
650 0 $a Customer loyalty. $3 793216
650 0 $a Marketing. $3 557931
700 1 $a Linder, Joselin. $3 839603