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Customer in the boardroom? : = craft...

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Bijapurkar, Rama.

Customer in the boardroom? : = crafting customer-based business strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customer in the boardroom? :/ Rama Bijapurkar.
Reminder of title:	crafting customer-based business strategy /
Author:	Bijapurkar, Rama.
Published:	New Delhi ;SAGE, : 2012.,
Description:	xxii, 232 p. :ill. ; : 25 cm.;
Subject:	Strategic planning. -
ISBN:	9788132106357 (Cloth) :

Customer in the boardroom? : = crafting customer-based business strategy /
Bijapurkar, Rama.

Customer in the boardroom? :crafting customer-based business strategy /Rama Bijapurkar. - New Delhi ;SAGE,2012. - xxii, 232 p. :ill. ;25 cm. - Response business books..

Includes bibliographical references and index.

Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.

ISBN: 9788132106357 (Cloth) :NT1326

LCCN: 2011008778Subjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HF5415.5 / .B488 2012

Dewey Class. No.: 658.4/012

Customer in the boardroom? : = crafting customer-based business strategy /
LDR:01252cam a2200193 a 4500 001 711719
008 121022s2012 ii a b 001 0 eng
010 $a 2011008778
020 $a 9788132106357 (Cloth) : $c NT1326
020 $a 8132106350 (Cloth)
035 $a 16687517
040 $a DLC $b eng $c DLC $d YDX $d BTCTA $d YDXCP $d UKMGB $d DKAGE $d YNK $d BWX $d DLC $c NFU
050 0 0 $a HF5415.5 $b .B488 2012
082 0 0 $a 658.4/012 $2 22
100 1 $a Bijapurkar, Rama. $3 842911
245 1 0 $a Customer in the boardroom? : $b crafting customer-based business strategy / $c Rama Bijapurkar.
260 $a New Delhi ; $a Thousand Oaks, Calif. : $c 2012. $b SAGE,
300 $a xxii, 232 p. : $b ill. ; $c 25 cm.
490 0 $a Response business books.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
650 0 $a Strategic planning. $3 556511
650 0 $a Customer relations $x Management. $3 562873

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1 records • Pages 1 •
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E037027

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

658.4012 B594 2012

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1 records • Pages 1 •
1

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