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Brand management = research, theory ...
~
Heding, Tilde.
Brand management = research, theory and practice /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Brand management/ Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
Reminder of title:
research, theory and practice /
Author:
Heding, Tilde.
other author:
Knudtzen, Charlotte F.
Published:
Abingdon, Oxon ;Routledge, : 2008.,
Description:
xviii, 267 p. :ill. ; : 24 cm.;
Subject:
Brand name products - Management. -
Online resource:
http://www.tandfebooks.com/isbn/9780203996171
ISBN:
9780203996171 (e-book : PDF)
Brand management = research, theory and practice /
Heding, Tilde.
Brand management
research, theory and practice /[electronic resource] :Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Abingdon, Oxon ;Routledge,2008. - xviii, 267 p. :ill. ;24 cm.
Includes bibliographical references and index.
Mode of access: World Wide Web.
ISBN: 9780203996171 (e-book : PDF)Subjects--Topical Terms:
559676
Brand name products
--Management.
LC Class. No.: HD69.B7 / H43 2008
Dewey Class. No.: 658.827
Brand management = research, theory and practice /
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research, theory and practice /
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Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
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xviii, 267 p. :
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Includes bibliographical references and index.
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Mode of access: World Wide Web.
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http://www.tandfebooks.com/isbn/9780203996171
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