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Marketing = the basics /
~
Pareek, Niketh.
Marketing = the basics /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing/ Karl Moore and Niketh Pareek.
Reminder of title:
the basics /
Author:
Moore, Karl,
other author:
Pareek, Niketh.
Published:
London ;Routledge, : 2010.,
Description:
239 p. :ill. ; : 21 cm.;
Subject:
Marketing - Management. -
Online resource:
http://www.tandfebooks.com/isbn/9780203870341
ISBN:
9780203870341 (e-book : PDF)
Marketing = the basics /
Moore, Karl,1955-
Marketing
the basics /[electronic resource] :Karl Moore and Niketh Pareek. - 2nd ed. - London ;Routledge,2010. - 239 p. :ill. ;21 cm. - The basics. - Basics (Routledge (Firm)).
Includes bibliographical references and index.
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
Mode of access: World Wide Web.
ISBN: 9780203870341 (e-book : PDF)Subjects--Topical Terms:
568118
Marketing
--Management.
LC Class. No.: HF5415.13 / .M664 2010
Dewey Class. No.: 658.8
Marketing = the basics /
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the basics /
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Karl Moore and Niketh Pareek.
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2010.
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239 p. :
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ill. ;
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21 cm.
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The basics
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Includes bibliographical references and index.
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What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
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Mode of access: World Wide Web.
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Marketing research.
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http://www.tandfebooks.com/isbn/9780203870341
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