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The practice of market and social re...
~
McGivern, Yvonne.
The practice of market and social research : = an introduction /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The practice of market and social research :/ Yvonne McGivern.
Reminder of title:
an introduction /
Author:
McGivern, Yvonne.
Published:
Harlow ;Financial Times/Prentice Hall, : 2006.,
Description:
xx, 553 p. :ill. ; : 24 cm.;
Subject:
Marketing research - Methodology. -
ISBN:
027369510X (pbk.)
The practice of market and social research : = an introduction /
McGivern, Yvonne.
The practice of market and social research :
an introduction /Yvonne McGivern. - 2nd ed. - Harlow ;Financial Times/Prentice Hall,2006. - xx, 553 p. :ill. ;24 cm.
Includes bibliographical references (p. 532-541) and index.
ISBN: 027369510X (pbk.)
LCCN: 2005052642Subjects--Topical Terms:
562101
Marketing research
--Methodology.
LC Class. No.: HF5415.2 / .M3827 2005
Dewey Class. No.: 001.4
The practice of market and social research : = an introduction /
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The practice of market and social research :
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an introduction /
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Yvonne McGivern.
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2nd ed.
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Harlow ;
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New York :
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2006.
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Financial Times/Prentice Hall,
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xx, 553 p. :
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ill. ;
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24 cm.
504
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Includes bibliographical references (p. 532-541) and index.
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Marketing research
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Methodology.
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562101
650
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Methodology.
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555192
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圖書館3F 書庫
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001.4 M145 2006
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