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Designing B2B brands : = lessons fro...
~
Resnick, Brian, (1974-)
Designing B2B brands : = lessons from Deloitte and 195,000 brand managers /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Designing B2B brands :/ Carlos Martínez Onaindía & Brian Resnick.
Reminder of title:
lessons from Deloitte and 195,000 brand managers /
Author:
Martínez Onaindía, Carlos.
other author:
Resnick, Brian,
Published:
Hoboken, N.J. :Wiley, : c2013.,
Description:
xiii, 209 p. :col. ill. ; : 29 cm.;
Notes:
Includes index.
Subject:
Branding (Marketing) - Management. -
ISBN:
9781118457474 (cloth) :
Designing B2B brands : = lessons from Deloitte and 195,000 brand managers /
Martínez Onaindía, Carlos.
Designing B2B brands :
lessons from Deloitte and 195,000 brand managers /Carlos Martínez Onaindía & Brian Resnick. - Hoboken, N.J. :Wiley,c2013. - xiii, 209 p. :col. ill. ;29 cm.
Includes index.
ISBN: 9781118457474 (cloth) :NT1473
LCCN: 2012039446Subjects--Topical Terms:
568099
Branding (Marketing)
--Management.
LC Class. No.: HF5415.1255 / .M374 2013
Dewey Class. No.: 658.8/27
Designing B2B brands : = lessons from Deloitte and 195,000 brand managers /
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