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Optimal investment and marketing str...

Murynets, Ilona.

Optimal investment and marketing strategies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Optimal investment and marketing strategies // Ilona Murynets.
Author:	Murynets, Ilona.
Published:	Singapore ;World Scientific, : c2012.,
Description:	viii, 79 p. :ill. ; : 24 cm.;
Subject:	Customer services - Prices -
ISBN:	9789814383264 (hbk.) :

Optimal investment and marketing strategies /
Murynets, Ilona.

Optimal investment and marketing strategies /Ilona Murynets. - Singapore ;World Scientific,c2012. - viii, 79 p. :ill. ;24 cm. - Systems research series ;vol. 2.. - Systems research series ;v. 2..

Includes bibliographical references (p. 73-79).

Introduction -- Literature review -- Migration of customers and targeting customers for marketing campaigns -- Optimal service pricing (single-period model) -- Optimal new service pricing in monopoly (dynamic model) -- Optimal new service pricing in duopoly (dynamic model) -- Optimal investment and pricing --Strategies for post-production service contracts.

"Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer."--Publisher's website.

ISBN: 9789814383264 (hbk.) :NT2532

LCCN: 2011278931Subjects--Topical Terms:

929996
Customer services
--Prices

LC Class. No.: HG4515.2 / .M87 2012

Dewey Class. No.: 332.6/068/8

Optimal investment and marketing strategies /
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020 $a 9789814383264 (hbk.) : $c NT2532
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050 0 0 $a HG4515.2 $b .M87 2012
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100 1 $a Murynets, Ilona. $3 857184
245 1 0 $a Optimal investment and marketing strategies / $c Ilona Murynets.
260 $a Singapore ; $a Hackensack, NJ : $c c2012. $b World Scientific,
300 $a viii, 79 p. : $b ill. ; $c 24 cm.
490 1 $a Systems research series ; $v vol. 2.
504 $a Includes bibliographical references (p. 73-79).
505 0 $a Introduction -- Literature review -- Migration of customers and targeting customers for marketing campaigns -- Optimal service pricing (single-period model) -- Optimal new service pricing in monopoly (dynamic model) -- Optimal new service pricing in duopoly (dynamic model) -- Optimal investment and pricing --Strategies for post-production service contracts.
520 $a "Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer."--Publisher's website.
650 0 $a Customer services $x Prices $x Mathematical models. $3 929996
650 0 $a Pricing $x Mathematical models. $3 719835
650 0 $a Investments $x Mathematical models. $3 566107
830 0 $a Systems research series ; $v v. 2. $3 857185