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The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The branded mind :/ Erik du Plessis.
Reminder of title:	what neuroscience really tells us about the puzzle of the brain and the brand /
Author:	Du Plessis, Erik.
Published:	London ;Kogan Page, : 2011.,
Description:	xvii, 251 p. :ill. ; : 25 cm.;
Subject:	Branding (Marketing). -
ISBN:	9780749461256 (hbk.) :

The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /
Du Plessis, Erik.

The branded mind :what neuroscience really tells us about the puzzle of the brain and the brand /Erik du Plessis. - London ;Kogan Page,2011. - xvii, 251 p. :ill. ;25 cm.

Includes bibliographical references (p. [245]-246) and index.

ISBN: 9780749461256 (hbk.) :NT1037

LCCN: 2010037756Subjects--Topical Terms:

571741
Branding (Marketing).

LC Class. No.: HF5415.12615 / .D8 2011

Dewey Class. No.: 658.8/342

The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /
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010 $a 2010037756
020 $a 9780749461256 (hbk.) : $c NT1037
020 $a 074946125X (hbk.)
020 $a 9780749462987 (E-ISBN)
020 $a 0749462981 (E-ISBN)
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040 $a DLC $c DLC $d YDX $d YDXCP $d CDX $d BWX $d DLC $c NFU
050 0 0 $a HF5415.12615 $b .D8 2011
082 0 0 $a 658.8/342 $2 22
100 1 $a Du Plessis, Erik. $3 930094
245 1 4 $a The branded mind : $b what neuroscience really tells us about the puzzle of the brain and the brand / $c Erik du Plessis.
260 $a London ; $a Philadelphia : $c 2011. $b Kogan Page,
300 $a xvii, 251 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [245]-246) and index.
650 0 $a Branding (Marketing). $3 571741
650 0 $a Marketing $x Psychological aspects. $3 560275
650 0 $a Advertising $x Psychological aspects. $3 643864
650 0 $a Neuromarketing. $3 915595