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Experiential marketing : = how to ge...

Schmitt, Bernd.

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Experiential marketing :/ Bernd H. Schmitt.
Reminder of title:	how to get customers to sense, feel, think, act, and relate to your company and brands /
Author:	Schmitt, Bernd.
Published:	New York :Free Press, : c1999.,
Description:	xix, 280 p. :ill. ; : 24 cm.;
Subject:	Corporate image. -
ISBN:	0684854236 (Cloth) :

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /
Schmitt, Bernd.

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /Bernd H. Schmitt. - New York :Free Press,c1999. - xix, 280 p. :ill. ;24 cm.

Includes bibliographical references (p. 255-265) and index.

ISBN: 0684854236 (Cloth) :NT829

LCCN: 99018003Subjects--Topical Terms:

567631
Corporate image.

LC Class. No.: HF5415.13 / .S343 1999

Dewey Class. No.: 658.8/27

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /
LDR:00584cam a2200157 a 4500 001 763031
008 131223s1999 nyua b 001 0 eng
010 $a 99018003
020 $a 0684854236 (Cloth) : $c NT829
035 $a 4521003
040 $a DLC $c DLC $d DLC $c NFU
050 0 0 $a HF5415.13 $b .S343 1999
082 0 0 $a 658.8/27 $2 21
100 1 $a Schmitt, Bernd. $3 931482
245 1 0 $a Experiential marketing : $b how to get customers to sense, feel, think, act, and relate to your company and brands / $c Bernd H. Schmitt.
260 $a New York : $c c1999. $b Free Press,
300 $a xix, 280 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 255-265) and index.
650 0 $a Corporate image. $3 567631
650 0 $a Branding (Marketing). $3 571741