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Brand new : = solving the innovation paradox--how great brands invent and launch new products, services, and business models /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand new :/ G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller.
Reminder of title:	solving the innovation paradox--how great brands invent and launch new products, services, and business models /
Author:	Maddock, G. Michael,
other author:	Miller, Brett S.,
Published:	Hoboken, N.J. :Wiley, : c2011.,
Description:	xii, 218 p. :ill. ; : 23 cm.;
Notes:	Includes index.
Subject:	Creative ability in business. -
ISBN:	9780470643594 (Cloth) :

Brand new : = solving the innovation paradox--how great brands invent and launch new products, services, and business models /
Maddock, G. Michael,1965-.

Brand new :solving the innovation paradox--how great brands invent and launch new products, services, and business models /G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller. - Hoboken, N.J. :Wiley,c2011. - xii, 218 p. :ill. ;23 cm.

Includes index.

"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS Sports Online, patent a new billing experience for AT&T, create the McDonald's Snack Wrap, and launch Precision Farming for Case New Holland, among others. Innovative and truly visionary, this book teaches other companies how they can maximize performance and revenue.. Presents an overarching strategy for creating and introducing new products effectively. Written by innovation thought leaders, with clients including SC Johnson, Allstate, Philips, Johnson & Johnson, McDonald's, Kellogg's, Sears, and many more. Reveals a step-by-step blueprint for a disciplined, replicable process that employs a mix of creativity and science to successfully introduce new products. Creative and intelligent, Brand New equips today's businesses to develop a well-defined process for introducing new products efficiently make that process a reality."--

ISBN: 9780470643594 (Cloth) :NT887

LCCN: 2011005631Subjects--Topical Terms:

559905
Creative ability in business.

LC Class. No.: HD45 / .M225 2011

Dewey Class. No.: 658.5/75

Brand new : = solving the innovation paradox--how great brands invent and launch new products, services, and business models /
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020 $a 9780470643594 (Cloth) : $c NT887
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040 $a DLC $c DLC $d DLC $c NFU
050 0 0 $a HD45 $b .M225 2011
082 0 0 $a 658.5/75 $2 22
100 1 $a Maddock, G. Michael, $d 1965-. $3 931534
245 1 0 $a Brand new : $b solving the innovation paradox--how great brands invent and launch new products, services, and business models / $c G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller.
260 $a Hoboken, N.J. : $c c2011. $b Wiley,
300 $a xii, 218 p. : $b ill. ; $c 23 cm.
500 $a Includes index.
520 $a "A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS Sports Online, patent a new billing experience for AT&T, create the McDonald's Snack Wrap, and launch Precision Farming for Case New Holland, among others. Innovative and truly visionary, this book teaches other companies how they can maximize performance and revenue.. Presents an overarching strategy for creating and introducing new products effectively. Written by innovation thought leaders, with clients including SC Johnson, Allstate, Philips, Johnson & Johnson, McDonald's, Kellogg's, Sears, and many more. Reveals a step-by-step blueprint for a disciplined, replicable process that employs a mix of creativity and science to successfully introduce new products. Creative and intelligent, Brand New equips today's businesses to develop a well-defined process for introducing new products efficiently make that process a reality."-- $c Provided by publisher.
650 0 $a Creative ability in business. $3 559905
650 0 $a New products. $3 569440
650 0 $a Technological innovations. $3 564143
700 1 $a Miller, Brett S., $d 1969-. $3 931537
700 1 $a Flaim, Javier, $d 1970-. $3 931536
700 1 $a Uriarte, Luisa C., $d 1968-. $3 931535