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Strategic marketing decision-making ...
~
Lee, Yang-Im.
Strategic marketing decision-making in Japanese and South Korean companies
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategic marketing decision-making in Japanese and South Korean companies/ Yang-Im Lee and Peter R.J. Trim.
Author:
Lee, Yang-Im.
other author:
Trim, Peter R. J.
Published:
Oxford :Chandos, : 2008.,
Description:
xvi, 348 p. :ill. ; : 25 cm.;
Subject:
Strategic planning - Japan. -
Online resource:
http://www.sciencedirect.com/science/book/9781843343639
ISBN:
9781780632506 (electronic bk.)
Strategic marketing decision-making in Japanese and South Korean companies
Lee, Yang-Im.
Strategic marketing decision-making in Japanese and South Korean companies
[electronic resource] /Yang-Im Lee and Peter R.J. Trim. - Oxford :Chandos,2008. - xvi, 348 p. :ill. ;25 cm. - Chandos Asian studies series.
Includes bibliographical references (p. 309-338) and index.
ISBN: 9781780632506 (electronic bk.)
LCCN: 2009529627Subjects--Topical Terms:
857495
Strategic planning
--Japan.
LC Class. No.: HD30.28 / .L44 2008
Dewey Class. No.: 658.8/02
Strategic marketing decision-making in Japanese and South Korean companies
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Includes bibliographical references (p. 309-338) and index.
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http://www.sciencedirect.com/science/book/9781843343639
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