國立虎尾科技大學 |

Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Creative cost-benefits reinvention/ Christian Dussart.
Reminder of title:	how to reverse commoditization hell in the age of customer capitalism /
Author:	Dussart, Christian.
Published:	New York :Palgrave Macmillan, : 2010.,
Description:	1 online resource (xvi, 172 p.) :ill. :
Subject:	Marketing. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230114630 (electronic bk.)

Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /
Dussart, Christian.

Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /[electronic resource] :Christian Dussart. - 1st ed. - New York :Palgrave Macmillan,2010. - 1 online resource (xvi, 172 p.) :ill.

Includes bibliographical references and index.

The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of new business logics -- CVC approaches: the disruption spectrum.

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

ISBN: 9780230114630 (electronic bk.)

Standard No.: 9786612993312

Source: 505570Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415 / .D878 2010

Dewey Class. No.: 658.15/52

Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /
LDR:02447cam 2200421Ka 4500 001 765013
003 OCoLC
005 20130621114744.0
006 m o d
007 cr cn|||||||||
008 140107s2010 nyua ob 001 0 eng d
019 $a 707822098
020 $a 9780230114630 (electronic bk.)
020 $a 0230114636 (electronic bk.)
020 $a 9780230105300 (hbk.)
020 $a 0230105300 (hbk.)
024 8 $a 9786612993312
029 1 $a AU@ $b 000046932656
035 $a (OCoLC)696334219 $z (OCoLC)707822098
035 $a ocn696334219
037 $a 505570 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d EBLCP $d YDXCP $d CDX $d E7B $d OCLCQ $d REDDC $d OCLCQ
049 $a TEFA
050 4 $a HF5415 $b .D878 2010
082 0 4 $a 658.15/52 $2 22
100 1 $a Dussart, Christian. $3 935777
245 1 0 $a Creative cost-benefits reinvention $h [electronic resource] : $b how to reverse commoditization hell in the age of customer capitalism / $c Christian Dussart.
250 $a 1st ed.
260 $a New York : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (xvi, 172 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of new business logics -- CVC approaches: the disruption spectrum.
520 $a This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
588 $a Description based on print version record.
650 0 $a Marketing. $3 557931
650 0 $a Product differentiation. $3 586462
650 0 $a Value. $3 570049
650 0 $a Consumer behavior. $3 560272
650 0 $a Cost effectiveness. $3 684506
655 4 $a Electronic books. $2 local $3 554714
710 2 $a Palgrave Connect (Online service) $3 834339
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230114630 $z An electronic book accessible through the World Wide Web; click for information
938 $a EBL - Ebook Library $b EBLB $n EBL652589
938 $a YBP Library Services $b YANK $n 3614868
938 $a Coutts Information Services $b COUT $n 17388815
938 $a ebrary $b EBRY $n ebr10445974
994 $a C0 $b TEF