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Advertising, promotion : = supplemen...

Shimp, Terence A.

Advertising, promotion : = supplemental aspects of integrated marketing communications /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising, promotion :/ Terence A. Shimp.
Reminder of title:	supplemental aspects of integrated marketing communications /
remainder title:	Advertising promotion.
Author:	Shimp, Terence A.
other author:	Shimp, Terence A.
Published:	Fort Worth :Dryden Press, : c2000.,
Description:	xxix, 674 p. :ill. (some col.) ; : 29 cm.;
Notes:	Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Subject:	Communication in marketing. -
ISBN:	0030211131 :

Advertising, promotion : = supplemental aspects of integrated marketing communications /
Shimp, Terence A.

Advertising, promotion :supplemental aspects of integrated marketing communications /Advertising promotion.Terence A. Shimp. - 5th ed. - Fort Worth :Dryden Press,c2000. - xxix, 674 p. :ill. (some col.) ;29 cm. - The Dryden Press series in marketing.. - Dryden Press series in marketing..

Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.

Includes bibliographical references and indexes.

ISBN: 0030211131 :NT

LCCN: 99074297Subjects--Topical Terms:

570557
Communication in marketing.

LC Class. No.: HF5415.123 / S556

Dewey Class. No.: 658.82

Advertising, promotion : = supplemental aspects of integrated marketing communications /
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003 OCoLC
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008 140730s2000 txum b a001 0 eng
010 $a 99074297
020 $a 0030211131 : $c NT $3 575
035 $a 80731
040 $a DLC $c DLC $d FGUL
050 # 4 $a HF5415.123 $b S556
082 0 0 $a 658.82 $2 21
100 1 $a Shimp, Terence A. $3 977222
245 1 0 $a Advertising, promotion : $b supplemental aspects of integrated marketing communications / $c Terence A. Shimp.
246 3 0 $a Advertising promotion.
246 3 # $a Advertising, promotion, and supplemental aspects of integrated marketing communications.
250 $a 5th ed.
260 # $a Fort Worth : $c c2000. $b Dryden Press,
300 $a xxix, 674 p. : $b ill. (some col.) ; $c 29 cm.
490 1 $a The Dryden Press series in marketing.
500 $a Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
504 $a Includes bibliographical references and indexes.
650 # 0 $a Communication in marketing. $3 570557
650 # 0 $a Direct marketing. $3 566342
650 # 0 $a Advertising. $3 567923
650 # 0 $a Sales promotion. $3 568094
700 1 # $a Shimp, Terence A. $3 977222
830 0 $a Dryden Press series in marketing. $3 977223