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Darwin's brands : = adapting for suc...

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Darwin's brands : = adapting for success /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Darwin's brands :/ Anand Halve.
Reminder of title:	adapting for success /
Author:	Halve, Anand Bhaskar,
Published:	Los Angeles :SAGE, : c2012.,
Description:	xvii, 168 p. :ill. ; : 24 cm.;
Subject:	Brand name products - India. -
Subject:	India - Religion. -
ISBN:	9788132107156 (pbk.) :

Darwin's brands : = adapting for success /
Halve, Anand Bhaskar,1955-

Darwin's brands :adapting for success /Anand Halve. - Los Angeles :SAGE,c2012. - xvii, 168 p. :ill. ;24 cm.

Includes bibliographical references.

Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.

ISBN: 9788132107156 (pbk.) :NT642

LCCN: 2011048334Subjects--Topical Terms:

981905
Brand name products
--India.Subjects--Geographical Terms:

784969
India
--Religion.

LC Class. No.: HD69.B7 / H347 2012

Dewey Class. No.: 658.8/27

Darwin's brands : = adapting for success /
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010 $a 2011048334
020 $a 9788132107156 (pbk.) : $c NT642
020 $a 8132107152 (pbk.)
035 $a (OCoLC)ocn758395121
035 $a 00040745
040 $a DLC $b eng $c DLC $d YDX $d BTCTA $d YDXCP $d BWX $d DKAGE $d DLC $d NFU
041 0 # $a eng
042 $a pcc
043 $a a-ii---
050 0 0 $a HD69.B7 $b H347 2012
082 0 0 $2 23 $a 658.8/27
100 1 $a Halve, Anand Bhaskar, $d 1955- $3 981904
245 1 0 $a Darwin's brands : $b adapting for success / $c Anand Halve.
260 # $a Los Angeles : $c c2012. $b SAGE,
300 $a xvii, 168 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references.
505 0 # $a Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
650 # 0 $a Brand name products $z India. $3 981905
650 # 0 $a Branding (Marketing) $z India. $3 861229
650 # 0 $a Consumers' preferences $z India. $3 981906
651 0 $a India $x Religion. $3 784969