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Brand mascots : = and other marketin...

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Brown, Stephen, (1955 March 23-)

Brand mascots : = and other marketing animals /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand mascots :/ edited by Stephen Brown and Sharon Ponsonby-McCabe.
Reminder of title:	and other marketing animals /
other author:	Brown, Stephen,
Published:	London :Routledge, Taylor & Francis Group, : c2014.,
Description:	xx, 299 p. :ill. ; : 25 cm.;
Subject:	Advertising characters. -
ISBN:	9780415826761 :

Brand mascots : = and other marketing animals /
Brand mascots :and other marketing animals /edited by Stephen Brown and Sharon Ponsonby-McCabe. - London :Routledge, Taylor & Francis Group,c2014. - xx, 299 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9780415826761 :NT4921

LCCN: 2014000430Subjects--Topical Terms:

982524
Advertising characters.

LC Class. No.: HF6146.A27 / B73 2014

Dewey Class. No.: 659.1/13

Brand mascots : = and other marketing animals /
LDR:00651cam a2200205 a 4500 001 786888
005 20141006090605.0
008 141009s2014 enka 001 0 eng
010 $a 2014000430
020 $a 9780415826761 : $c NT4921
020 $a 9780203527757 (ebk.)
035 $a 00040919
040 $a DLC $b eng $c DLC $d DLC $d NFU $e rda
041 0 # $a eng
042 $a pcc
050 0 0 $a HF6146.A27 $b B73 2014
082 0 0 $2 23 $a 659.1/13
245 1 0 $a Brand mascots : $b and other marketing animals / $c edited by Stephen Brown and Sharon Ponsonby-McCabe.
260 # $a London : $c c2014. $b Routledge, Taylor & Francis Group,
300 $a xx, 299 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Advertising characters. $3 982524
650 # 0 $a Marketing. $3 557931
650 # 0 $a Advertising campaigns. $3 660713
700 1 # $a Brown, Stephen, $d 1955 March 23- $3 982522
700 1 # $a Ponsonby-McCabe, Sharon, $d 1973- $3 982523

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E040919

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

659.113 B817 2014

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1 records • Pages 1 •
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