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Overview
Titles
Subjects
Advertising characters.
Overview
Works:
2 works in 2 publications in 2 languages
Titles
Character merchandising = protection under IP laws /
by:
(Language materials, printed)
Brand mascots : = and other marketing animals /
by:
(Language materials, printed)
Subjects
Media Law.
Crime and the Media.
IT Law, Media Law, Intellectual Property.
Character merchandising
Marketing.
Advertising campaigns.
Advertising characters.
Intellectual property.
Media Ethics.
Information Ethics.
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