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Contagious : = how to build word of ...
~
Berger, Jonah.
Contagious : = how to build word of mouth in the digital age /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Contagious :/ Jonah Berger.
Reminder of title:
how to build word of mouth in the digital age /
Author:
Berger, Jonah.
Published:
London :Simon & Schuster, : 2014,
Description:
244 p. ;20 cm.;
Notes:
Originally published: 2013.
Subject:
Word-of-mouth advertising. -
ISBN:
9781471111709 (pbk.) :
Contagious : = how to build word of mouth in the digital age /
Berger, Jonah.
Contagious :
how to build word of mouth in the digital age /Jonah Berger. - London :Simon & Schuster,2014 - 244 p. ;20 cm.
Originally published: 2013.
Includes bibliographical references and index.
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
ISBN: 9781471111709 (pbk.) :NT455Subjects--Topical Terms:
992550
Word-of-mouth advertising.
LC Class. No.: HF5415.153
Dewey Class. No.: 659.133
Contagious : = how to build word of mouth in the digital age /
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how to build word of mouth in the digital age /
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Jonah Berger.
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244 p. ;
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20 cm.
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Originally published: 2013.
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Includes bibliographical references and index.
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Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
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Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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Word-of-mouth advertising.
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Viral marketing.
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992551
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圖書館3F 書庫
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659.133 B496 2014
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