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Inside the box : = a proven system o...

Goldenberg, Jacob.

Inside the box : = a proven system of creativity for breakthrough results /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Inside the box :/ Drew Boyd and Jacob Goldenberg.
Reminder of title:	a proven system of creativity for breakthrough results /
Author:	Boyd, Drew.
other author:	Goldenberg, Jacob.
Published:	New York :Simon & Schuster, : 2014,
Description:	ix, 257 p. :col. ill. ; : 22 cm.;
Subject:	Creative ability in business. -
ISBN:	9781451659290 (pbk.) :

Inside the box : = a proven system of creativity for breakthrough results /
Boyd, Drew.

Inside the box :a proven system of creativity for breakthrough results /Drew Boyd and Jacob Goldenberg. - New York :Simon & Schuster,2014 - ix, 257 p. :col. ill. ;22 cm.

Creativity hides inside the box -- When less becomes more : the subtraction technique -- Divide and conquer : the division technique -- Be fruitful and multiply : the multiplication technique -- New tricks for old dogs : the task unification technique -- Clever correlations : the attribute dependency technique -- Contradiction : a path to creativity -- Final thoughts.

"This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. SIT requires thinking inside the box, working in one's familiar world to create new ideas independent of specific problems. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It works!"--Provided by publisher.

ISBN: 9781451659290 (pbk.) :NT560Subjects--Topical Terms:

931264
Creative ability in business.

LC Class. No.: HD53

Dewey Class. No.: 658.4094

Inside the box : = a proven system of creativity for breakthrough results /
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020 $a 9781451659290 (pbk.) : $c NT560
040 $a DLC $b eng $c DLC
050 0 0 $a HD53
082 0 0 $a 658.4094
100 1 $a Boyd, Drew. $3 992586
245 1 0 $a Inside the box : $b a proven system of creativity for breakthrough results / $c Drew Boyd and Jacob Goldenberg.
260 # $a New York : $b Simon & Schuster, $c 2014
300 $a ix, 257 p. : $b col. ill. ; $c 22 cm.
505 0 # $a Creativity hides inside the box -- When less becomes more : the subtraction technique -- Divide and conquer : the division technique -- Be fruitful and multiply : the multiplication technique -- New tricks for old dogs : the task unification technique -- Clever correlations : the attribute dependency technique -- Contradiction : a path to creativity -- Final thoughts.
520 # $a "This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. SIT requires thinking inside the box, working in one's familiar world to create new ideas independent of specific problems. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It works!"--Provided by publisher.
650 # 0 $a Creative ability in business. $3 931264
650 # 0 $a Problem solving. $3 527887
700 1 # $a Goldenberg, Jacob. $3 992587