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Behavioral pricing, online marketing...

Viglia, Giampaolo,

Behavioral pricing, online marketing behavior, and analytics /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Behavioral pricing, online marketing behavior, and analytics // Giampaolo Viglia.
Author:	Viglia, Giampaolo,
Description:	1 online resource.
Subject:	Internet marketing. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137413260
ISBN:	1137413263 (electronic bk.)

Behavioral pricing, online marketing behavior, and analytics /
Viglia, Giampaolo,

Behavioral pricing, online marketing behavior, and analytics /Giampaolo Viglia. - 1 online resource.

1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. "Behavioral Pricing, Online Marketing Behavior, and Analytics" covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

ISBN: 1137413263 (electronic bk.)

Source: 754719Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

559675
Internet marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.8

Behavioral pricing, online marketing behavior, and analytics /
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003 OCoLC
005 20140910115815.0
006 m o d
007 cr cnu---unuuu
008 150519s2014 enk o 000 0 eng d
020 $a 1137413263 (electronic bk.)
020 $a 9781137413260 (electronic bk.)
035 $a (OCoLC)876583365
035 $a ocn876583365
037 $a 754719 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $e rda $e pn $c UKPGM $d OCLCF
049 $a TEFA
050 4 $a HF5415.1265
082 0 4 $a 658.8 $2 23
100 1 $a Viglia, Giampaolo, $e author. $3 1007825
245 1 0 $a Behavioral pricing, online marketing behavior, and analytics / $c Giampaolo Viglia.
264 1 $a [Basingstoke] : $b Palgrave Pivot, $c 2014.
300 $a 1 online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
505 0 $a 1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.
520 $a Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. "Behavioral Pricing, Online Marketing Behavior, and Analytics" covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
588 $a Description based on publisher supplied information; title not viewed.
650 0 $a Internet marketing. $3 559675
650 0 $a Marketing $x Management. $3 568118
655 7 $a Electronic books. $2 local $3 554714
710 2 $a Palgrave Connect (Online service) $3 834339
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137413260

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