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Predictive analytics, data mining and big data : = myths, misconceptions and methods /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Predictive analytics, data mining and big data :/ by Steven Finlay.
Reminder of title:	myths, misconceptions and methods /
Author:	Finlay, Steven,
Description:	1 online resource.
Subject:	Big data. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137379283
ISBN:	1137379286 (electronic bk.)

Predictive analytics, data mining and big data : = myths, misconceptions and methods /
Finlay, Steven,1969-

Predictive analytics, data mining and big data :myths, misconceptions and methods /by Steven Finlay. - 1 online resource.

1. Introduction -- 2. Using Predictive Models -- 3. Analytics, Organization and Culture -- 4. The Value of Data -- 5. Ethics and Legislation -- 6. Types of Predictive Models -- 7. The Predictive Analytics Process -- 8. How to Build a Predictive Model -- 9. Text Mining and Social Network Analysis -- 10. Hardware, Software and All That Jazz.

"Predictive analytics, big data, and data mining are key topics for organizations who want to leverage the ever increasing amounts of data that organizations hold about their customers and other individuals. This in-depth guide provides readers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, the pitfalls and dangers, and a contextual road map for developing solutions that deliver benefits to their organizations. Written in an accessible way, this 'how-to-guide' will help managers to make the most of these technologies in their business area"--

ISBN: 1137379286 (electronic bk.)

Source: 711154Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

981821
Big data.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.32 / .F56 2014

Dewey Class. No.: 658.8/3402856312

Predictive analytics, data mining and big data : = myths, misconceptions and methods /
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020 $a 1137379286 (electronic bk.)
020 $a 9781137379283 (electronic bk.)
035 $a (OCoLC)881280063
035 $a ocn881280063
037 $a 711154 $b Palgrave Macmillan $n http://www.palgraveconnect.com
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050 4 $a HF5415.32 $b .F56 2014
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100 1 $a Finlay, Steven, $d 1969- $3 860473
245 1 0 $a Predictive analytics, data mining and big data : $b myths, misconceptions and methods / $c by Steven Finlay.
264 1 $a Basingstoke, Hampshire ; $a New York, NY : $b Palgrave Macmillan, $c 2014.
300 $a 1 online resource.
336 $a text $2 rdacontent
337 $a unmediated $2 rdamedia
338 $a volume $2 rdacarrier
505 0 $a 1. Introduction -- 2. Using Predictive Models -- 3. Analytics, Organization and Culture -- 4. The Value of Data -- 5. Ethics and Legislation -- 6. Types of Predictive Models -- 7. The Predictive Analytics Process -- 8. How to Build a Predictive Model -- 9. Text Mining and Social Network Analysis -- 10. Hardware, Software and All That Jazz.
520 $a "Predictive analytics, big data, and data mining are key topics for organizations who want to leverage the ever increasing amounts of data that organizations hold about their customers and other individuals. This in-depth guide provides readers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, the pitfalls and dangers, and a contextual road map for developing solutions that deliver benefits to their organizations. Written in an accessible way, this 'how-to-guide' will help managers to make the most of these technologies in their business area"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Big data. $3 981821
650 0 $a Business planning $x Data processing. $3 744079
650 0 $a Consumer behavior $x Forecasting. $3 860474
650 0 $a Consumer profiling. $3 573342
650 0 $a Data mining. $3 528622
650 0 $a Decision making $x Data processing. $3 568242
650 0 $a Management $x Data processing. $3 785770
650 7 $a BUSINESS & ECONOMICS / Consumer Behavior. $2 bisacsh $3 834561
650 7 $a BUSINESS & ECONOMICS / Development / General. $2 bisacsh $3 859650
650 7 $a BUSINESS & ECONOMICS / Knowledge Capital. $2 bisacsh $3 834440
650 7 $a BUSINESS & ECONOMICS / Marketing / Research. $2 bisacsh $3 942154
650 7 $a BUSINESS & ECONOMICS / Strategic Planning. $2 bisacsh $3 834405
655 7 $a Electronic books. $2 local $3 554714
710 2 $a Palgrave Connect (Online service) $3 834339
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137379283