國立虎尾科技大學 |

Language: English

Back

On the marketisation and marketing o...

Lowrie, Anthony.

On the marketisation and marketing of higher education /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	On the marketisation and marketing of higher education // edited by Anthony Lowrie and Jane Hemsley-Brown.
other author:	Lowrie, Anthony.
Published:	London ;Routledge, : 2014.,
Description:	xiv, 219 p. :ill. ; : 26 cm.;
Subject:	Education, Higher - Marketing. -
ISBN:	9780415725637 (cloth) :

On the marketisation and marketing of higher education /
On the marketisation and marketing of higher education /edited by Anthony Lowrie and Jane Hemsley-Brown. - London ;Routledge,2014. - xiv, 219 p. :ill. ;26 cm. - Key issues in marketing management. - Key issues in marketing management.

Includes bibliographical references and index.

Introduction: this thing called marketisation / Anthony Lowrie and Jane Hemsley-Brown -- Strategic, competitive, and co-operative approaches to internationalism in European business schools / Roger Bennett and Rita Kottasz -- Marketing strategy implementation in higher education: a mixed approach for model development and testing / Vik Naidoo and Terry Wu -- The consumerist turn in higher education: policy aspirations and outcomes / Rajani Naidoo, Avi Shankar and Ekant Veer -- Market subjectivity and neoliberal governmentality in higher education / Rohit Varman, Biswatosh Saha and Per Skalen -- Using student-choice behaviour to esitmate tuition elasticity in higher education / Robert E. Carter and David J. Curry -- The effects of pre-enrolment emotions and peer group interaction on students' satisfaction / Adrian Palmer and Nicole Koenig-Lewis -- The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: an empirical examination / Lesley Ledden, Stavros P. Kalafatis and Alex Mathioudakis -- Service recovery in higher education: does national culture play a role? / Thorsten Gruber, Ilma Nur Chowdhury and Alexander E. Reppel.

ISBN: 9780415725637 (cloth) :NT4253Subjects--Topical Terms:

933021
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .O5 2013

Dewey Class. No.: 378.0688 / 23

On the marketisation and marketing of higher education /
LDR:01941cam a2200217 a 4500 001 822528
005 20150926115927.0
008 151005s2014 enka b 001 0 eng d
020 $a 9780415725637 (cloth) : $c NT4253
020 $a 0415725631 (cloth)
035 $a (OCoLC)852218368
035 $a 1524865
040 $a BTCTA $b eng $c BTCTA $d YDXCP $d UKMGB $d CDX $d OCLCQ $d ECL
041 0 # $a eng
050 # 4 $a LB2342.82 $b .O5 2013
082 0 4 $a 378.0688 $b 23
245 0 0 $a On the marketisation and marketing of higher education / $c edited by Anthony Lowrie and Jane Hemsley-Brown.
260 # $a London ; $a New York : $b Routledge, $c 2014.
300 $a xiv, 219 p. : $b ill. ; $c 26 cm.
490 1 $a Key issues in marketing management
504 $a Includes bibliographical references and index.
505 0 # $a Introduction: this thing called marketisation / Anthony Lowrie and Jane Hemsley-Brown -- Strategic, competitive, and co-operative approaches to internationalism in European business schools / Roger Bennett and Rita Kottasz -- Marketing strategy implementation in higher education: a mixed approach for model development and testing / Vik Naidoo and Terry Wu -- The consumerist turn in higher education: policy aspirations and outcomes / Rajani Naidoo, Avi Shankar and Ekant Veer -- Market subjectivity and neoliberal governmentality in higher education / Rohit Varman, Biswatosh Saha and Per Skalen -- Using student-choice behaviour to esitmate tuition elasticity in higher education / Robert E. Carter and David J. Curry -- The effects of pre-enrolment emotions and peer group interaction on students' satisfaction / Adrian Palmer and Nicole Koenig-Lewis -- The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: an empirical examination / Lesley Ledden, Stavros P. Kalafatis and Alex Mathioudakis -- Service recovery in higher education: does national culture play a role? / Thorsten Gruber, Ilma Nur Chowdhury and Alexander E. Reppel.
650 # 0 $a Education, Higher $x Marketing. $3 933021
650 # 0 $a Universities and colleges $x Marketing. $3 1042850
700 1 # $a Lowrie, Anthony. $3 1042847
700 1 # $a Hemsley-Brown, Jane. $3 1042848
830 0 $a Key issues in marketing management $3 1042849