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Emerging innovative marketing strate...

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Ray, Nilanjan, (1984-)

Emerging innovative marketing strategies in the tourism industry /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Emerging innovative marketing strategies in the tourism industry // Nilanjan Ray, [editor].
other author:	Ray, Nilanjan,
Published:	Hersey, PA :Business Science Reference, : c2015.,
Description:	xxii, 425 p. :ill. ; : 30 cm.;
Notes:	"Premier reference source"--Cover.
Subject:	Tourism - Marketing. -
ISBN:	9781466686991 :

Emerging innovative marketing strategies in the tourism industry /
Emerging innovative marketing strategies in the tourism industry /Nilanjan Ray, [editor]. - Hersey, PA :Business Science Reference,c2015. - xxii, 425 p. :ill. ;30 cm. - Advances in hospitality, tourism, and the services industry (AHTSI) book series.

"Premier reference source"--Cover.

Includes bibliographical references (p. 369-414) and index.

"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--

ISBN: 9781466686991 :NT6968

LCCN: 2015015133Subjects--Topical Terms:

599886
Tourism
--Marketing.

LC Class. No.: G155.A1 / E42853 2015

Dewey Class. No.: 910.68/8

Emerging innovative marketing strategies in the tourism industry /
LDR:01120cam a2200241 a 4500 001 824530
005 20151102155012.0
008 151106s2015 paua b 001 0 eng
010 $a 2015015133
020 $a 9781466686991 : $c NT6968
020 $a 9781466687004 (ebk.)
035 $a 00041685
040 $a DLC $b eng $c DLC $e rda $d NFU
041 0 # $a eng
042 $a pcc
050 0 0 $a G155.A1 $b E42853 2015
082 0 0 $a 910.68/8 $2 23
245 0 0 $a Emerging innovative marketing strategies in the tourism industry / $c Nilanjan Ray, [editor].
260 # $a Hersey, PA : $b Business Science Reference, $c c2015.
300 $a xxii, 425 p. : $b ill. ; $c 30 cm.
490 0 $a Advances in hospitality, tourism, and the services industry (AHTSI) book series
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references (p. 369-414) and index.
520 # $a "This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"-- $c Provided by publisher.
650 # 0 $a Tourism $x Marketing. $3 599886
700 1 # $a Ray, Nilanjan, $d 1984- $e editor. $3 1002504

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E041685

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一般圖書

910.688 E53 2015

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