國立虎尾科技大學 |

Maximizing commerce and marketing strategies through micro-blogging /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Maximizing commerce and marketing strategies through micro-blogging // Janee N. Burkhalter and Natalie T. Wood, editors.
other author:	Burkhalter, Janee N.,
Description:	PDFs (380 pages) :illustrations. :
Subject:	Marketing - Management. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8408-9
ISBN:	9781466684096 (ebook)

Maximizing commerce and marketing strategies through micro-blogging /
Maximizing commerce and marketing strategies through micro-blogging /Janee N. Burkhalter and Natalie T. Wood, editors. - PDFs (380 pages) :illustrations.

Includes bibliographical references and index.

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao -- The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie -- Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna -- Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janee N. Burkhalter -- Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley -- Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl -- Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner -- Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton -- Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox -- Twitter data acquisition and analysis: methodology and best practice / Stephen Dann -- Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo -- Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann.

Restricted to subscribers or individual electronic text purchasers.

"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466684096 (ebook)

Standard No.: 10.4018/978-1-4666-8408-9doi

LCCN: 2015008254Subjects--Topical Terms:

568118
Marketing
--Management.Subjects--Index Terms:

Corporate controversy

LC Class. No.: HF5415.13 / .M36759 2015e

Dewey Class. No.: 658.8/72

Maximizing commerce and marketing strategies through micro-blogging /
LDR:03527nam a2200433 i 4500 001 830412
003 IGIG
005 20150704002934.0
008 160115s2015 paua fob 001 0 eng d
010 $a 2015008254
020 $a 9781466684096 (ebook)
020 $a 9781466684089 $q print
024 7 $a 10.4018/978-1-4666-8408-9 $2 doi
035 $a (CaBNVSL)gtp00563123
035 $a (OCoLC)912277287
035 $a 00000178
040 $a CaBNVSL $b eng $e rda $c CaBNVSL $d CaBNVSL
050 4 $a HF5415.13 $b .M36759 2015e
082 0 4 $a 658.8/72 $2 23
245 0 0 $a Maximizing commerce and marketing strategies through micro-blogging / $c Janee N. Burkhalter and Natalie T. Wood, editors.
264 1 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : $b IGI Global, $c [2015]
300 $a PDFs (380 pages) : $b illustrations.
336 $a text $2 rdacontent
337 $a electronic $2 isbdmedia
338 $a online resource $2 rdacarrier
504 $a Includes bibliographical references and index.
505 0 $a Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao -- The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie -- Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna -- Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janee N. Burkhalter -- Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley -- Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl -- Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner -- Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton -- Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox -- Twitter data acquisition and analysis: methodology and best practice / Stephen Dann -- Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo -- Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Management. $3 568118
650 0 $a Blogs. $3 565359
650 0 $a Business planning. $3 559374
653 $a Corporate controversy
653 $a Customer engagement
653 $a Customer service techniques
653 $a Data acquisition and analysis
653 $a Human resource management
653 $a Investment advice
653 $a Performance benchmarking
653 $a Tourism services
700 1 $a Burkhalter, Janee N., $d 1979- $e editor. $3 1057344
700 1 $a Wood, Natalie T., $d 1970- $3 865376
710 2 $a IGI Global, $e publisher. $3 1057167
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8408-9