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Multimodality in practice = investigating theory-in-practice-through-methodology /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Multimodality in practice/ edited by Sigrid Norris.
Reminder of title:	investigating theory-in-practice-through-methodology /
other author:	Norris, Sigrid,
Published:	New York :Routledge, : 2012.,
Description:	xiv, 238 p., [4] p. of plates :ill. :
Subject:	Modality (Linguistics) -
Online resource:	http://www.tandfebooks.com/isbn/9780203801246
ISBN:	9780203801246 (e-book : PDF)

Multimodality in practice = investigating theory-in-practice-through-methodology /
Multimodality in practiceinvestigating theory-in-practice-through-methodology /[electronic resource] :edited by Sigrid Norris. - New York :Routledge,2012. - xiv, 238 p., [4] p. of plates :ill. - Routledge studies in multimodality ;4. - Routledge studies in multimodality ;4..

Includes bibliographical references and index.

1. Introduction to Part I : primary focus--social actors and their actions / Sigrid Norris -- 2. Teaching touch/response-feel : a first step to an analysis of touch from an (inter)active perspective / Sigrid Norris -- 3. Interactive technologies and the function of the senses / Jens Loenhoff -- 4. Multimodal exchanges and power relations in a public relations department / Helen Sissons -- 5. Scientific visualizations as discourse nexus : transmission of content or context for making meaning? / Shawn M. Rowe -- 6. Sacred time : temporal rhythms in Aipan practice / Gudrun Frommherz -- 7. Constructing and consuming "displays" in online environments / Rodney H. Jones -- 8. Technology and reception as multimodal remaking / Carey Jewitt -- 9. Introduction to Part II : primary focus--cultural tools / Sigrid Norris -- 10. Normativity and software : a multimodal social semiotic approach / Emilia Djonov and Theo Van Leeuwen -- 11. Reception as social action : the case of marketing / Paul White -- 12. Combining computational tools with systemic functional theory for discourse analysis / Marissa K.L.E., Kay O'Halloran and Kevin Judd -- 13. Storm over the starship : a geosemiotic analysis of brand co-ownership / Denise M. Conroy and Richard W. Brookes -- 14. Multimodal texts as mediated actions : voice, synchronization and layered simultaneity in images of disability / Najma Al Zidjaly -- 15. Mediating multimodal environmental knowledge across animation techniques / Carmen Daniela Maier -- 16. Multimodality in practice : investigating theory-in-practice-through-methodology / Sigrid Norris.

Mode of access: World Wide Web.

ISBN: 9780203801246 (e-book : PDF)Subjects--Topical Terms:

577512
Modality (Linguistics)
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: P99.4.M6 / M87 2012

Dewey Class. No.: 401.4 / M961

Multimodality in practice = investigating theory-in-practice-through-methodology /
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504 $a Includes bibliographical references and index.
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