國立虎尾科技大學 |

The new world of transitioned media = digital realignment and industry transformation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The new world of transitioned media/ edited by Gali Einav.
Reminder of title:	digital realignment and industry transformation /
other author:	Einav, Gali.
Published:	Cham :Springer International Publishing : : 2015.,
Description:	xiii, 151 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Mass media. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-09009-2
ISBN:	9783319090092 (electronic bk.)

The new world of transitioned media = digital realignment and industry transformation /
The new world of transitioned mediadigital realignment and industry transformation /[electronic resource] :edited by Gali Einav. - Cham :Springer International Publishing :2015. - xiii, 151 p. :ill., digital ;24 cm. - The economics of information, communication, and entertainment,1868-0453. - The economics of information, communication, and entertainment..

Chapter 1 Introduction -- Chapter 2 Digital Media and The Transformation of Space -- Chapter 3 The Companies We Keep -- Chapter 4 Health as a Social Media -- Chapter 5 The New Rules of Engagement -- Chapter 6 The Robot Journalist in The Age of Social Physics -- Chapter 7 The Times They are A 'Changin': From Newspaper to TV, Traditional Go Digital -- Chapter 8 Embracing the Era of Open Source Marketing -- Chapter 9 The Role of Mobile in the Media Environment -- Chapter 10 Next Gen Video Game Consumers -- Chapter 11 Measuring Media Usage Behavior.

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a behind-the-scenes look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first Transitioned Media book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

ISBN: 9783319090092 (electronic bk.)

Standard No.: 10.1007/978-3-319-09009-2doiSubjects--Topical Terms:

556421
Mass media.

LC Class. No.: P90

Dewey Class. No.: 302.23

The new world of transitioned media = digital realignment and industry transformation /
LDR:03232nam a2200337 a 4500 001 834550
003 DE-He213
005 20150610114701.0
006 m d
007 cr nn 008maaau
008 160421s2015 gw s 0 eng d
020 $a 9783319090092 (electronic bk.)
020 $a 9783319090085 (paper)
024 7 $a 10.1007/978-3-319-09009-2 $2 doi
035 $a 978-3-319-09009-2
040 $a GP $c GP
041 0 $a eng
050 4 $a P90
072 7 $a KNT $2 bicssc
072 7 $a JFD $2 bicssc
072 7 $a BUS070060 $2 bisacsh
082 0 4 $a 302.23 $2 23
090 $a P90 $b .N532 2015
245 0 4 $a The new world of transitioned media $h [electronic resource] : $b digital realignment and industry transformation / $c edited by Gali Einav.
260 $a Cham : $c 2015. $b Springer International Publishing : $b Imprint: Springer,
300 $a xiii, 151 p. : $b ill., digital ; $c 24 cm.
490 1 $a The economics of information, communication, and entertainment, $x 1868-0453
505 0 $a Chapter 1 Introduction -- Chapter 2 Digital Media and The Transformation of Space -- Chapter 3 The Companies We Keep -- Chapter 4 Health as a Social Media -- Chapter 5 The New Rules of Engagement -- Chapter 6 The Robot Journalist in The Age of Social Physics -- Chapter 7 The Times They are A 'Changin': From Newspaper to TV, Traditional Go Digital -- Chapter 8 Embracing the Era of Open Source Marketing -- Chapter 9 The Role of Mobile in the Media Environment -- Chapter 10 Next Gen Video Game Consumers -- Chapter 11 Measuring Media Usage Behavior.
520 $a The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a behind-the-scenes look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first Transitioned Media book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.
650 0 $a Mass media. $3 556421
650 0 $a Digital media. $3 555702
650 0 $a Communication and traffic. $3 1063110
650 1 4 $a Economics/Management Science. $3 669170
650 2 4 $a Media Management. $3 669579
650 2 4 $a Economic Policy. $3 669185
650 2 4 $a Innovation/Technology Management. $3 786196
700 1 $a Einav, Gali. $3 1063108
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a The economics of information, communication, and entertainment. $3 1063109
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-09009-2
950 $a Business and Economics (Springer-11643)