國立虎尾科技大學 |

Strategic international management = text and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic international management/ by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.
Reminder of title:	text and cases /
Author:	Morschett, Dirk.
other author:	Schramm-Klein, Hanna.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2015.,
Description:	xiv, 561 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	International business enterprises - Management. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-07884-3
ISBN:	9783658078843 (electronic bk.)

Strategic international management = text and cases /
Morschett, Dirk.

Strategic international managementtext and cases /[electronic resource] :by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes. - 3rd ed. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xiv, 561 p. :ill., digital ;24 cm.

Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions.

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.

ISBN: 9783658078843 (electronic bk.)

Standard No.: 10.1007/978-3-658-07884-3doiSubjects--Topical Terms:

570665
International business enterprises
--Management.

LC Class. No.: HD62.4

Dewey Class. No.: 658.18

Strategic international management = text and cases /
LDR:02689nam a2200325 a 4500 001 835914
003 DE-He213
005 20150824155000.0
006 m d
007 cr nn 008maaau
008 160421s2015 gw s 0 eng d
020 $a 9783658078843 (electronic bk.)
020 $a 9783658078836 (paper)
024 7 $a 10.1007/978-3-658-07884-3 $2 doi
035 $a 978-3-658-07884-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HD62.4
072 7 $a KJC $2 bicssc
072 7 $a BUS041000 $2 bisacsh
082 0 4 $a 658.18 $2 23
090 $a HD62.4 $b .M884 2015
100 1 $a Morschett, Dirk. $3 787713
245 1 0 $a Strategic international management $h [electronic resource] : $b text and cases / $c by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.
250 $a 3rd ed.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2015.
300 $a xiv, 561 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions.
520 $a A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.
650 0 $a International business enterprises $x Management. $3 570665
650 0 $a Strategic planning. $3 556511
650 1 4 $a Economics/Management Science. $3 669170
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Business/Management Science, general. $3 669200
650 2 4 $a Management/Business for Professionals. $3 680857
700 1 $a Schramm-Klein, Hanna. $3 792063
700 1 $a Zentes, Joachim. $3 792064
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-07884-3
950 $a Business and Economics (Springer-11643)