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結合網路互動性與資訊採用模式探討購買意願與網路口碑傳播意願之影響因素：以...

鄧逸凡

結合網路互動性與資訊採用模式探討購買意願與網路口碑傳播意願之影響因素：以社群媒體為例 = = Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	結合網路互動性與資訊採用模式探討購買意願與網路口碑傳播意願之影響因素：以社群媒體為例 = / 鄧逸凡撰.
Reminder of title:	Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media /
remainder title:	Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media.
Author:	鄧逸凡
Published:	雲林縣 : 國立虎尾科技大學 , : 民105.06.,
Description:	[9], 62面 : 圖, 表 ; : 30公分.;
Notes:	指導教授：吳純慧.
Subject:	社群行銷. -
Online resource:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-2707201616270800

結合網路互動性與資訊採用模式探討購買意願與網路口碑傳播意願之影響因素：以社群媒體為例 = = Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media /
鄧逸凡

結合網路互動性與資訊採用模式探討購買意願與網路口碑傳播意願之影響因素：以社群媒體為例 = Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media / Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media.鄧逸凡撰. - 初版. - 雲林縣 : 國立虎尾科技大學 , 民105.06. - [9], 62面 : 圖, 表 ; 30公分.

指導教授：吳純慧.

含參考書目.Subjects--Topical Terms:

1083986
社群行銷.

結合網路互動性與資訊採用模式探討購買意願與網路口碑傳播意願之影響因素：以社群媒體為例 = = Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media /
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