國立虎尾科技大學 |

Language: English

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Truth in marketing : = a theory of c...

~

Anker, Thomas Boysen,

Truth in marketing : = a theory of claim-evidence relations /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Truth in marketing :/ Thomas Boysen Anker.
Reminder of title:	a theory of claim-evidence relations /
Author:	Anker, Thomas Boysen,
Published:	London ;Routledge, Taylor & Francis Group, : 2016.,
Description:	x, 129 p. :ill. ; : 22 cm.;
Subject:	Marketing - Moral and ethical aspects. -
ISBN:	9781138849198 (cloth) :

Truth in marketing : = a theory of claim-evidence relations /
Anker, Thomas Boysen,

Truth in marketing :a theory of claim-evidence relations /Thomas Boysen Anker. - London ;Routledge, Taylor & Francis Group,2016. - x, 129 p. :ill. ;22 cm. - Routledge focus on business and management.

Includes bibliographical references (p. 111-123) and index.

ISBN: 9781138849198 (cloth) :NT1786

LCCN: 2015049595Subjects--Topical Terms:

664529
Marketing
--Moral and ethical aspects.

LC Class. No.: HF5827.8 / .A55 2016

Dewey Class. No.: 174/.4

Truth in marketing : = a theory of claim-evidence relations /
LDR:00704cam a2200217 a 450 001 848181
005 20160721091909.0
008 161221s2016 enka b 001 0 eng
010 $a 2015049595
020 $a 9781138849198 (cloth) : $c NT1786
020 $z 9781315725796 (ebk)
035 $a 18956444
040 $a DLC $b eng $c NFU $d DLC
041 0 $a eng
042 $a pcc
050 0 0 $a HF5827.8 $b .A55 2016
082 0 0 $a 174/.4 $2 23
100 1 $a Anker, Thomas Boysen, $e author. $3 1086911
245 1 0 $a Truth in marketing : $b a theory of claim-evidence relations / $c Thomas Boysen Anker.
260 $a London ; $a New York : $b Routledge, Taylor & Francis Group, $c 2016.
300 $a x, 129 p. : $b ill. ; $c 22 cm.
490 0 $a Routledge focus on business and management
504 $a Includes bibliographical references (p. 111-123) and index.
650 0 $a Marketing $x Moral and ethical aspects. $3 664529
650 0 $a Deceptive advertising. $3 1086912

based on 0 review(s)

Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

E043302

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

174.4 A611 2016

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login