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Street marketing = the future of gue...

Saucet, Marcel.

Street marketing = the future of guerrilla marketing and buzz /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Street marketing/ Marcel Saucet.
Reminder of title:	the future of guerrilla marketing and buzz /
Author:	Saucet, Marcel.
Published:	Santa Barbara :Praeger, : 2015.,
Description:	xiii, 191 p. :ill. ; : cm;
Subject:	Internet marketing. -
Online resource:	http://ebooks.abc-clio.com/?isbn=9781440838392
ISBN:	1440838399 (e-book)

Street marketing = the future of guerrilla marketing and buzz /
Saucet, Marcel.

Street marketingthe future of guerrilla marketing and buzz /[electronic resource] :Marcel Saucet. - Santa Barbara :Praeger,2015. - xiii, 191 p. :ill. ;cm

Includes bibliographical references.

"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--

ISBN: 1440838399 (e-book)Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .S28 2015

Dewey Class. No.: 658.8/72

Street marketing = the future of guerrilla marketing and buzz /
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008 170421s2015 caua ob 000 0 eng
010 $z 2015019518
020 $a 1440838399 (e-book)
020 $a 9781440838392 (e-book)
020 $z 1440838380 (alk. paper)
020 $z 9781440838385 (alk. paper)
035 $a 00000062
040 $a DLC $b eng $d UtOrBLW $c DLC
042 $a pcc
050 4 $a HF5415.1265 $b .S28 2015
082 0 4 $a 658.8/72 $2 23
084 $a BUS043000 $a BUS002000 $a BUS090010 $2 bisacsh
100 1 $a Saucet, Marcel. $3 1097247
245 1 0 $a Street marketing $h [electronic resource] : $b the future of guerrilla marketing and buzz / $c Marcel Saucet.
260 $a Santa Barbara : $b Praeger, $c 2015.
300 $a xiii, 191 p. : $b ill. ; $c cm
504 $a Includes bibliographical references.
520 $a "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- $c Provided by publisher.
520 $a "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 559675
650 0 $a Target marketing. $3 571369
650 0 $a Consumers' preferences. $3 560273
650 0 $a Relationship marketing. $3 561927
650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh $3 834387
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion. $2 bisacsh $3 1008550
650 7 $a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. $2 bisacsh $3 1097248
776 1 $z 1440838380
856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781440838392

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