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Digital innovations for mass communi...

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Lester, Paul Martin.

Digital innovations for mass communications = engaging the user /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Digital innovations for mass communications/ [edited by] Paul Martin Lester.
Reminder of title:	engaging the user /
other author:	Lester, Paul Martin.
Published:	New York ;Routledge, : 2014.,
Description:	xix, 272 p. :ill. :
Subject:	Mass media - Technological innovations. -
Online resource:	Click here to view
ISBN:	9780203071816 (e-book : PDF)

Digital innovations for mass communications = engaging the user /
Digital innovations for mass communicationsengaging the user /[electronic resource] :[edited by] Paul Martin Lester. - New York ;Routledge,2014. - xix, 272 p. :ill.

Includes bibliographical references and index.

section 1. Essential knowledge -- section 2. User-generated content -- section 3. Database-generated content -- section 4. Software-driven content -- section 5. Immersive experiences.

Mode of access: World Wide Web.

ISBN: 9780203071816 (e-book : PDF)Subjects--Topical Terms:

562476
Mass media
--Technological innovations.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: P96.T42 / D53 2014

Dewey Class. No.: 302.231 / D574

Digital innovations for mass communications = engaging the user /
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020 $a 9780203071816 (e-book : PDF)
035 $a (OCoLC)863157444
035 $a 0000303
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a P96.T42 $b D53 2014
082 0 0 $a 302.231 $b D574
245 0 0 $a Digital innovations for mass communications $h [electronic resource] : $b engaging the user / $c [edited by] Paul Martin Lester.
260 $a New York ; $a Abingdon, Oxon : $b Routledge, $c 2014.
300 $a xix, 272 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a section 1. Essential knowledge -- section 2. User-generated content -- section 3. Database-generated content -- section 4. Software-driven content -- section 5. Immersive experiences.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Mass media $x Technological innovations. $3 562476
650 0 $a Communication $x Technological innovations. $3 562983
650 0 $a Mass media and technology. $3 556718
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Lester, Paul Martin. $3 663739
776 1 $z 9780415662949 (pbk.) $z 9780415662932 (hardback)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203071816 $z Click here to view

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