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Innovation in pricing = contemporary...

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Hinterhuber, Andreas.

Innovation in pricing = contemporary theories and best practices /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Innovation in pricing/ edited by Andreas Hinterhuber and Stephan Liozu.
Reminder of title:	contemporary theories and best practices /
other author:	Hinterhuber, Andreas.
Published:	Abingdon, Oxon :Routledge, : 2013.,
Description:	xix, 416 p. :ill. :
Subject:	Pricing. -
Online resource:	Click here to view
ISBN:	9780203085684 (e-book : PDF)

Innovation in pricing = contemporary theories and best practices /
Innovation in pricingcontemporary theories and best practices /[electronic resource] :edited by Andreas Hinterhuber and Stephan Liozu. - Abingdon, Oxon :Routledge,2013. - xix, 416 p. :ill.

Includes bibliographical references and index.

pt. 1. Introduction -- pt. 2. Innovation in organizing the pricing function -- pt. 3. Innovation in pricing strategy -- pt. 4. Innovation in pricing tactics -- pt. 5. Psychological aspects of pricing -- pt. 6. The next frontier.

Mode of access: World Wide Web.

ISBN: 9780203085684 (e-book : PDF)Subjects--Topical Terms:

565614
Pricing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5416.5 / .I586 2013

Dewey Class. No.: 658.816 / I584

Innovation in pricing = contemporary theories and best practices /
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020 $a 9780203085684 (e-book : PDF)
035 $a 0000344
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a HF5416.5 $b .I586 2013
082 0 0 $a 658.816 $b I584
245 0 0 $a Innovation in pricing $h [electronic resource] : $b contemporary theories and best practices / $c edited by Andreas Hinterhuber and Stephan Liozu.
260 $a Abingdon, Oxon : $b Routledge, $c 2013.
300 $a xix, 416 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Introduction -- pt. 2. Innovation in organizing the pricing function -- pt. 3. Innovation in pricing strategy -- pt. 4. Innovation in pricing tactics -- pt. 5. Psychological aspects of pricing -- pt. 6. The next frontier.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Pricing. $3 565614
650 0 $a Marketing $x Technological innovations. $3 573344
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Hinterhuber, Andreas. $3 1097944
700 1 $a Liozu, Stephan. $3 1097945
776 1 $z 9780415521611 (hardback) $z 9780415521642 (pbk.)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203085684 $z Click here to view

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