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Social media management = technologies and strategies for creating business value /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social media management/ by Amy Van Looy.
Reminder of title:	technologies and strategies for creating business value /
Author:	Looy, Amy Van.
Published:	Cham :Springer International Publishing : : 2016.,
Description:	xix, 250 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Social media. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-21990-5
ISBN:	9783319219905

Social media management = technologies and strategies for creating business value /
Looy, Amy Van.

Social media managementtechnologies and strategies for creating business value /[electronic resource] :by Amy Van Looy. - Cham :Springer International Publishing :2016. - xix, 250 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Introduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up.

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

ISBN: 9783319219905

Standard No.: 10.1007/978-3-319-21990-5doiSubjects--Topical Terms:

780265
Social media.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Social media management = technologies and strategies for creating business value /
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505 0 $a Introduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up.
520 $a This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
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