國立虎尾科技大學 |

Marketing challenges in a turbulent business environment = proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing challenges in a turbulent business environment/ edited by Mark D. Groza, Charles B. Ragland.
Reminder of title:	proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
other author:	Groza, Mark D.
corporate name:	Workshop on the Preservation of Stability under Discretization
Published:	Cham :Springer International Publishing : : 2016.,
Description:	xxiii, 733 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing - Case studies. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-19428-8
ISBN:	9783319194288

Marketing challenges in a turbulent business environment = proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Marketing challenges in a turbulent business environmentproceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /[electronic resource] :edited by Mark D. Groza, Charles B. Ragland. - Cham :Springer International Publishing :2016. - xxiii, 733 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319194288

Standard No.: 10.1007/978-3-319-19428-8doiSubjects--Topical Terms:

643761
Marketing
--Case studies.

LC Class. No.: HF5411

Dewey Class. No.: 658.84

Marketing challenges in a turbulent business environment = proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
LDR:02953nam a2200325 a 4500 001 861381
003 DE-He213
005 20160804144600.0
006 m d
007 cr nn 008maaau
008 170720s2016 gw s 0 eng d
020 $a 9783319194288 $q (electronic bk.)
020 $a 9783319194271 $q (paper)
024 7 $a 10.1007/978-3-319-19428-8 $2 doi
035 $a 978-3-319-19428-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.84 $2 23
090 $a HF5411 $b .M345 2014
111 2 $a Workshop on the Preservation of Stability under Discretization $d (2001 : $c Fort Collins, Colo.) $3 527686
245 1 0 $a Marketing challenges in a turbulent business environment $h [electronic resource] : $b proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress / $c edited by Mark D. Groza, Charles B. Ragland.
260 $a Cham : $c 2016. $b Springer International Publishing : $b Imprint: Springer,
300 $a xxiii, 733 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
520 $a Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $v Case studies. $3 643761 $3 727751
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a Marketing. $3 557931
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Sales/Distribution. $3 1102104
700 1 $a Groza, Mark D. $3 1103746
700 1 $a Ragland, Charles B. $3 1103747
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 1063131
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-19428-8
950 $a Business and Management (Springer-41169)