國立虎尾科技大學 |

Language: English

Back

Targeting using augmented data in da...

SpringerLink (Online service)

Targeting using augmented data in database marketing = decision factors for evaluating external sources /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Targeting using augmented data in database marketing/ by Bettina Huttenrauch, geb. Kramer.
Reminder of title:	decision factors for evaluating external sources /
Author:	Huttenrauch, Bettina.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
Description:	xxii, 343 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Direct marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-14577-4
ISBN:	9783658145774

Targeting using augmented data in database marketing = decision factors for evaluating external sources /
Huttenrauch, Bettina.

Targeting using augmented data in database marketingdecision factors for evaluating external sources /[electronic resource] :by Bettina Huttenrauch, geb. Kramer. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxii, 343 p. :ill., digital ;24 cm.

Introduction and strategic motivation to data augmentation in database marketing -- Literature review on data augmentation -- Methodological framework for data augmentation -- Test design for evaluating different source characteristics -- Analysis of data augmentation KPIs, case study results and test of hypotheses -- Limitations of data augmentation and outlook.

ISBN: 9783658145774

Standard No.: 10.1007/978-3-658-14577-4doiSubjects--Topical Terms:

566342
Direct marketing.

LC Class. No.: HF5415.126 / .H88 2016

Dewey Class. No.: 658.802

Targeting using augmented data in database marketing = decision factors for evaluating external sources /
LDR:01401nam a2200313 a 4500 001 864788
003 DE-He213
005 20161207132757.0
006 m d
007 cr nn 008maaau
008 170720s2016 gw s 0 eng d
020 $a 9783658145774 $q (electronic bk.)
020 $a 9783658145767 $q (paper)
024 7 $a 10.1007/978-3-658-14577-4 $2 doi
035 $a 978-3-658-14577-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.126 $b .H88 2016
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.802 $2 23
090 $a HF5415.126 $b .H982 2016
100 1 $a Huttenrauch, Bettina. $3 1109942
245 1 0 $a Targeting using augmented data in database marketing $h [electronic resource] : $b decision factors for evaluating external sources / $c by Bettina Huttenrauch, geb. Kramer.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2016.
300 $a xxii, 343 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction and strategic motivation to data augmentation in database marketing -- Literature review on data augmentation -- Methodological framework for data augmentation -- Test design for evaluating different source characteristics -- Analysis of data augmentation KPIs, case study results and test of hypotheses -- Limitations of data augmentation and outlook.
650 0 $a Direct marketing. $3 566342
650 0 $a Database marketing. $3 570487
650 0 $a Marketing $x Management. $3 568118
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a Marketing. $3 557931
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-14577-4
950 $a Business and Management (Springer-41169)

based on 0 review(s)

Multimedia

Reviews

Add a review and share your thoughts with other readers

Export

pickup library