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Strategic design thinking : = innova...

Nixon, Natalie W.

Strategic design thinking : = innovation in products, services, experiences, and beyond /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic design thinking :/ edited by Natalie W. Nixon.
Reminder of title:	innovation in products, services, experiences, and beyond /
other author:	Nixon, Natalie W.
Published:	New York :Fairchild Books, An imprint of Bloomsbury Publishing Inc., : c2016.,
Description:	xix, 244 p. :ill. ; : 24 cm.;
Subject:	Organizational change. -
Online resource:	http://www.netread.com/jcusers2/bk1388/701/9781628924701/image/lgcover.9781628924701.jpg
ISBN:	9781628924701 (pbk.) :

Strategic design thinking : = innovation in products, services, experiences, and beyond /
Strategic design thinking :innovation in products, services, experiences, and beyond /edited by Natalie W. Nixon. - New York :Fairchild Books, An imprint of Bloomsbury Publishing Inc.,c2016. - xix, 244 p. :ill. ;24 cm.

Includes bibliographical references and index.

Machine generated contents note: -- PrefacePart I: The Why -- Chapter 1: Theoretical Context (by Alison Rieple, University of Westminster, UK) -- Chapter 2: Semiotics (by Joseph Hancock, Drexel University, US) -- Chapter 3: Rhetoric (by Valerie Jacobs, LPK Brands, US)Part II: The How -- Chapter 4: Methods (by Steve Wilcox, Design Science, US) -- Chapter 5: Models & Frameworks (by Michelle Miller, Synexe, US) -- Chapter 6: Tools (by Cindy Tripp, Cindy Tripp & Co., US)Part III: The What -- Chapter 7: Integrative Spaces (by Natalie Nixon, Philadelphia University, US) -- Chapter 8: Design Thinking in Action, Design Thinking Everywhere (Natalie Nixon)Bibliography -- Index.

"Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design"--

ISBN: 9781628924701 (pbk.) :NT2283

LCCN: 2015019185Subjects--Topical Terms:

559246
Organizational change.

LC Class. No.: HD53 / .S757 2016

Dewey Class. No.: 658.4/094

Strategic design thinking : = innovation in products, services, experiences, and beyond /
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082 0 0 $a 658.4/094 $2 23
245 0 0 $a Strategic design thinking : $b innovation in products, services, experiences, and beyond / $c edited by Natalie W. Nixon.
260 $a New York : $b Fairchild Books, An imprint of Bloomsbury Publishing Inc., $c c2016.
300 $a xix, 244 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 8 $a Machine generated contents note: -- PrefacePart I: The Why -- Chapter 1: Theoretical Context (by Alison Rieple, University of Westminster, UK) -- Chapter 2: Semiotics (by Joseph Hancock, Drexel University, US) -- Chapter 3: Rhetoric (by Valerie Jacobs, LPK Brands, US)Part II: The How -- Chapter 4: Methods (by Steve Wilcox, Design Science, US) -- Chapter 5: Models & Frameworks (by Michelle Miller, Synexe, US) -- Chapter 6: Tools (by Cindy Tripp, Cindy Tripp & Co., US)Part III: The What -- Chapter 7: Integrative Spaces (by Natalie Nixon, Philadelphia University, US) -- Chapter 8: Design Thinking in Action, Design Thinking Everywhere (Natalie Nixon)Bibliography -- Index.
520 $a "Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design"-- $c Provided by publisher.
520 $a "Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design"-- $c Provided by publisher.
650 0 $a Organizational change. $3 559246
650 0 $a Design. $3 595500
650 0 $a Creative thinking. $3 559906
650 0 $a Creative ability in business. $3 559905
700 1 $a Nixon, Natalie W. $3 1125751
856 4 2 $3 Cover image $u http://www.netread.com/jcusers2/bk1388/701/9781628924701/image/lgcover.9781628924701.jpg