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Fuzzy optimization and multi-criteria decision making in digital marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Fuzzy optimization and multi-criteria decision making in digital marketing/ Anil Kumar and Manoj Kumar Dash, editors.
other author:	Kumar, Anil,
Published:	Hershey, Pennsylvania :IGI Global, : [2016],
Description:	1 online resource (368 p.) :ill. :
Subject:	Telemarketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8808-7
ISBN:	9781466688094 (ebk.)

Fuzzy optimization and multi-criteria decision making in digital marketing
Fuzzy optimization and multi-criteria decision making in digital marketing[electronic resource] /Anil Kumar and Manoj Kumar Dash, editors. - Hershey, Pennsylvania :IGI Global,[2016] - 1 online resource (368 p.) :ill.

Includes bibliographical references and index.

A literature survey on the usage of fuzzy MCDM methods for digital marketing / Cengiz Kahraman, Ibrahim Yazc, Ali Karasan -- Fuzzy multi-criteria decision making methods for e-commerce issues / Mohamed Naili, Abdelhak Boubetra, Abdelkamel Tari -- Fuzzy structural models and based applications in digital marketplace / Anil Kumar, Manoj Kumar Dash -- Selection of customers for marketing campaign as a multi-criteria problem / Tadeusz Trzaskalik, Slawomir Jarek -- Selection of digital marketing tools using fuzzy AHP-fuzzy TOPSIS / Umran Sengul, Mirac Eren -- Using DEMATEL to build decision model of online reputation management for improving the services of marketing / Ashutosh Yadav, Anil Kumar, Manoj Kumar Dash -- Enhanced selling on digital space via matching buyer and seller preferences using fuzzy MCDM method / Kedar Pandurang Joshi, Sivakumar Alur -- Some generalized intuitionistic fuzzy geometric aggregation operators with applications in multi-criteria Decision Making Process / Bhagawati Prasad Joshi -- Fuzzy and soft poly-optimization in the digital environment: examples / Wojciech Tarnowski -- Applying the fuzzy analytical network process in digital marketing / Patrick Kaltenrieder, Sara D'Onofrio, Edy Portmann -- Fuzzy nominal classification using bipolar analysis / Ayeley P. Tchangani -- A fuzzy-based decision support tool for appraisement of supplier's quality assurance practices / Chitrasen Samantra, Saurav Datta, Siba Sankar Mahapatra --

Restricted to subscribers or individual electronic text purchasers.

"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466688094 (ebk.)Subjects--Topical Terms:

657595
Telemarketing.
Subjects--Index Terms:

Competitive advantage

LC Class. No.: HF5415.1265 / .F89 2016e

Dewey Class. No.: 658.8/72

Fuzzy optimization and multi-criteria decision making in digital marketing
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245 0 0 $a Fuzzy optimization and multi-criteria decision making in digital marketing $h [electronic resource] / $c Anil Kumar and Manoj Kumar Dash, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2016]
300 $a 1 online resource (368 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a A literature survey on the usage of fuzzy MCDM methods for digital marketing / Cengiz Kahraman, Ibrahim Yazc, Ali Karasan -- Fuzzy multi-criteria decision making methods for e-commerce issues / Mohamed Naili, Abdelhak Boubetra, Abdelkamel Tari -- Fuzzy structural models and based applications in digital marketplace / Anil Kumar, Manoj Kumar Dash -- Selection of customers for marketing campaign as a multi-criteria problem / Tadeusz Trzaskalik, Slawomir Jarek -- Selection of digital marketing tools using fuzzy AHP-fuzzy TOPSIS / Umran Sengul, Mirac Eren -- Using DEMATEL to build decision model of online reputation management for improving the services of marketing / Ashutosh Yadav, Anil Kumar, Manoj Kumar Dash -- Enhanced selling on digital space via matching buyer and seller preferences using fuzzy MCDM method / Kedar Pandurang Joshi, Sivakumar Alur -- Some generalized intuitionistic fuzzy geometric aggregation operators with applications in multi-criteria Decision Making Process / Bhagawati Prasad Joshi -- Fuzzy and soft poly-optimization in the digital environment: examples / Wojciech Tarnowski -- Applying the fuzzy analytical network process in digital marketing / Patrick Kaltenrieder, Sara D'Onofrio, Edy Portmann -- Fuzzy nominal classification using bipolar analysis / Ayeley P. Tchangani -- A fuzzy-based decision support tool for appraisement of supplier's quality assurance practices / Chitrasen Samantra, Saurav Datta, Siba Sankar Mahapatra --
505 8 $a Multi-criteria decision making models for sustainable and green supply chain management based on fuzzy approach / Meysam Shaverdi, Iman Ramezani, Ali Asghar Anvary Rostamy -- Multi-criteria fuzzy analysis of competitiveness: comparative evaluation of regional development / Katsiaryna Navitskaya.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 11/19/2015).
650 0 $a Telemarketing. $3 657595
650 0 $a Multiple criteria decision making. $3 574496
650 0 $a Decision making $x Mathematical models. $3 528289
650 0 $a Data envelopment analysis. $3 561560
653 $a Competitive advantage
653 $a Consumer behavior
653 $a Customer relationship management
653 $a E-marketing
653 $a Fuzzy theory
653 $a Online product information
653 $a Optimization techniques
700 1 $a Kumar, Anil, $d 1980- $e editor. $3 1132771
700 1 $a Dash, Manoj Kumar, $e editor. $3 1132772
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8808-7