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Advertising = critical approaches /
~
Hardy, Jonathan.
Advertising = critical approaches /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advertising/ Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy.
Reminder of title:
critical approaches /
Author:
Wharton, Chris
other author:
Hardy, Jonathan.
Published:
London ;Routledge, : 2015.,
Description:
1 online resource (x, 228 p., [4] leaves of col. plates) :ill. (some col.) :
Subject:
Advertising. -
Online resource:
http://www.taylorfrancis.com/books/9780203393147
ISBN:
9780203393147 (ebk.)
Advertising = critical approaches /
Wharton, Chris(Lecturer in advertising and media)
Advertising
critical approaches /[electronic resource] :Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy. - London ;Routledge,2015. - 1 online resource (x, 228 p., [4] leaves of col. plates) :ill. (some col.)
Includes bibliographical references and index.
pt. 1. Foundations -- pt. 2. Frameworks -- pt. 3. Applications.
Mode of access: World Wide Web.
ISBN: 9780203393147 (ebk.)Subjects--Topical Terms:
567923
Advertising.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5823 / .W466 2015
Dewey Class. No.: 659.1 / W553
Advertising = critical approaches /
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[electronic resource] :
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critical approaches /
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Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy.
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2015.
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1 online resource (x, 228 p., [4] leaves of col. plates) :
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ill. (some col.)
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Includes bibliographical references and index.
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pt. 1. Foundations -- pt. 2. Frameworks -- pt. 3. Applications.
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Also available in print format.
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Mode of access: World Wide Web.
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http://www.taylorfrancis.com/books/9780203393147
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