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Marketing plans : = how to prepare t...

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McDonald, Malcolm,

Marketing plans : = how to prepare them, how to profit from them /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing plans :/ Malcolm McDonald, Hugh Wilson.
Reminder of title:	how to prepare them, how to profit from them /
Author:	McDonald, Malcolm,
other author:	Wilson, Hugh,
Description:	1 online resource.
Notes:	Revised edition of the authors' Marketing plans, 2011.
Subject:	Marketing - Management. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119309895
ISBN:	9781119309895

Marketing plans : = how to prepare them, how to profit from them /
McDonald, Malcolm,

Marketing plans :how to prepare them, how to profit from them /Malcolm McDonald, Hugh Wilson. - Eighth Edition. - 1 online resource.

Revised edition of the authors' Marketing plans, 2011.

Includes bibliographical references and index.

ISBN: 9781119309895Subjects--Topical Terms:

568118
Marketing
--Management.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.13 / .M255 2016eb

Dewey Class. No.: 658.8/02

Marketing plans : = how to prepare them, how to profit from them /
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020 $a 9781119309895 $q (electronic bk.)
020 $a 1119309891 $q (electronic bk.)
020 $a 9781119217176 $q (electronic bk.)
020 $a 1119217172 $q (electronic bk.)
020 $a 9781119217138
020 $a 111921713X
020 $a 9781119217183 (Adobe PDF)
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050 4 $a HF5415.13 $b .M255 2016eb
082 0 4 $a 658.8/02 $2 23
100 1 $a McDonald, Malcolm, $e author. $3 1135615
245 1 0 $a Marketing plans : $b how to prepare them, how to profit from them / $c Malcolm McDonald, Hugh Wilson.
250 $a Eighth Edition.
264 1 $a Hoboken : $b Wiley, $c 2016.
300 $a 1 online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Revised edition of the authors' Marketing plans, 2011.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 568118
650 0 $a Marketing $x Planning. $3 568117
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Wilson, Hugh, $d 1962- $e author. $3 1135616
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119309895

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