國立虎尾科技大學 |

Language: English

Back

Corporate communication through soci...

Kaul, Asha.

Corporate communication through social media : = strategies for managing reputation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Corporate communication through social media :/ Asha Kaul, Vidhi Chaudhri.
Reminder of title:	strategies for managing reputation /
Author:	Kaul, Asha.
other author:	Chaudhri, Vidhi.
Published:	Los Angeles ;SAGE, : c2017.,
Description:	xvi, 223, 4 p. :ill. ; : 24 cm.;
Subject:	Corporations - Public relations. -
ISBN:	9789386446190 (pbk.)

Corporate communication through social media : = strategies for managing reputation /
Kaul, Asha.

Corporate communication through social media :strategies for managing reputation /Asha Kaul, Vidhi Chaudhri. - Los Angeles ;SAGE,c2017. - xvi, 223, 4 p. :ill. ;24 cm.

Includes bibliographical references and index.

The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.

ISBN: 9789386446190 (pbk.)

LCCN: 2017010920Subjects--Topical Terms:

658197
Corporations
--Public relations.

LC Class. No.: HD59 / .K38 2017

Dewey Class. No.: 659.20285/4678

Corporate communication through social media : = strategies for managing reputation /
LDR:01110cam a2200217 a 4500 001 886043
005 20180519164746.0
008 180613s2017 caua b 001 0 eng
010 $a 2017010920
020 $a 9789386446190 (pbk.)
020 $a 9789386602305 (pbk.) : $c NT1421
035 $a 19700643
040 $a DLC $b eng $c DLC $d DLC $d NFU
041 0 # $a eng
042 $a pcc
050 0 0 $a HD59 $b .K38 2017
082 0 0 $a 659.20285/4678 $2 23
100 1 $a Kaul, Asha. $3 1143679
245 1 0 $a Corporate communication through social media : $b strategies for managing reputation / $c Asha Kaul, Vidhi Chaudhri.
260 # $a Los Angeles ; $a London : $b SAGE, $c c2017.
300 $a xvi, 223, 4 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
650 # 0 $a Corporations $x Public relations. $3 658197
650 # 0 $a Internet in public relations. $3 569407
650 # 0 $a Social media. $3 780265
700 1 # $a Chaudhri, Vidhi. $3 1143680