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Starting an online business all-in-one /

Elad, Joel.

Starting an online business all-in-one /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Starting an online business all-in-one // by Shannon Belew and Joel Elad.
remainder title:	Starting an online business all-in-one for dummies
Author:	Belew, Shannon.
other author:	Elad, Joel.
Published:	[Hoboken, New Jersey] :John Wiley & Sons Inc : c2017.,
Description:	xxiv, 877 p. :ill. ; : 23 cm.;
Notes:	Includes index.
Subject:	Web sites - Design. -
ISBN:	1119315522 (pbk) :

Starting an online business all-in-one /
Belew, Shannon.

Starting an online business all-in-one /Starting an online business all-in-one for dummiesby Shannon Belew and Joel Elad. - 5th ed. - [Hoboken, New Jersey] :John Wiley & Sons Incc2017. - xxiv, 877 p. :ill. ;23 cm. - --For dummies. - --For dummies..

Includes index.

Start-up essentials. Starting from scratch ; Turning ideas into a viable internet business ; Getting real: creating a usable business plan ; Funding your online business ; Creating policies to protect your website and customers ; Setting up shop: what you need for online efficiency -- Legal and accounting. Minding the law ; Choosing the right foundation: from partnerships to corporations ; The trademark-and-copyright two-step ; Accounting for taxes (and then some) -- Website functionality and aesthetics. What's in a (domain) name? ; Designing for user experience ; Building a site without spending a fortune ; Finding the host with the most ; Developing content that satisfies visitors and search engines ; Going beyond beta and launching your site -- Online and operating. Determining your revenue model ; Making money with affiliate programs ; Turning information into profit: from e-books to webinars ; Paying with the right payment options ; Putting the (shopping) cart before the horse ; Taking inventory ; Fulfilling expectations and orders -- Managing security risks. Understanding security and your risks ; Developing a plan: security and business continuity ; Spotting and thwarting hackers and net-thieves ; Locking down your site and your business -- Online marketing basics. Jump-starting traffic and driving sales ; Your own public relations for the web ; Web marketing at work ; Converting browsers to buyers ; Analyzing and monitoring your customers ; Mastering search engines, optimization, and rankings -- Retail to e-tail. Expanding online to keep and grow customers ; Managing the differences between in-store and online commerce ; Window dressing for the online display ; Making in-store customers loyal online shoppers ; Revving up with mobile marketing, social media, and more ; Troubleshooting the transition to online retail -- E-commerce fundamentals. Starting up with e-commerce functionality ; Mastering the Amazon ; Web-ify your store with shopify ; Making eBay the way -- E-business for the nonprofit. Raining donations: fundamentals for online giving ; Adding online moneymakers to an existing site ; Growing an active donor base: your virtual community ; Identifying online marketing strategies that fit the cause ; Legal considerations for nonprofit organizations -- E-commerce trends and market opportunities. Discovering niche markets ; Building business via social commerce ; Evaluating the SaaS model: selling software and apps ; Generating opportunities through the generations: millennials, boomers, and beyond -- E-commerce advanced. Mapping the digital buyer's journey ; Getting personal with content marketing ; Listening to the voice of the customer ; Overhauling an aging online business ; Expanding products to increase stagnant sales ; Transitioning a small site into big business.

"11 books in 1! Startup essentials; Legal and accounting; Web site functionality and aesthetics; Online and operating; Managing security risks; Online marketing basics; Retail to e-tail; E-commerce fundamentals; E-business for the nonprofit; E-commerce trends and market opportunities; E-commerce advanced." --Cover.

ISBN: 1119315522 (pbk) :NT1072

LCCN: 2016959686Subjects--Topical Terms:

562938
Web sites
--Design.

LC Class. No.: HF5548.32 / .B44 2017

Dewey Class. No.: 658.872

Starting an online business all-in-one /
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245 1 0 $a Starting an online business all-in-one / $c by Shannon Belew and Joel Elad.
246 3 4 $a Starting an online business all-in-one for dummies
250 $a 5th ed.
260 $a [Hoboken, New Jersey] : $b John Wiley & Sons Inc $c c2017.
300 $a xxiv, 877 p. : $b ill. ; $c 23 cm.
490 1 $a --For dummies
500 $a Includes index.
505 0 $a Start-up essentials. Starting from scratch ; Turning ideas into a viable internet business ; Getting real: creating a usable business plan ; Funding your online business ; Creating policies to protect your website and customers ; Setting up shop: what you need for online efficiency -- Legal and accounting. Minding the law ; Choosing the right foundation: from partnerships to corporations ; The trademark-and-copyright two-step ; Accounting for taxes (and then some) -- Website functionality and aesthetics. What's in a (domain) name? ; Designing for user experience ; Building a site without spending a fortune ; Finding the host with the most ; Developing content that satisfies visitors and search engines ; Going beyond beta and launching your site -- Online and operating. Determining your revenue model ; Making money with affiliate programs ; Turning information into profit: from e-books to webinars ; Paying with the right payment options ; Putting the (shopping) cart before the horse ; Taking inventory ; Fulfilling expectations and orders -- Managing security risks. Understanding security and your risks ; Developing a plan: security and business continuity ; Spotting and thwarting hackers and net-thieves ; Locking down your site and your business -- Online marketing basics. Jump-starting traffic and driving sales ; Your own public relations for the web ; Web marketing at work ; Converting browsers to buyers ; Analyzing and monitoring your customers ; Mastering search engines, optimization, and rankings -- Retail to e-tail. Expanding online to keep and grow customers ; Managing the differences between in-store and online commerce ; Window dressing for the online display ; Making in-store customers loyal online shoppers ; Revving up with mobile marketing, social media, and more ; Troubleshooting the transition to online retail -- E-commerce fundamentals. Starting up with e-commerce functionality ; Mastering the Amazon ; Web-ify your store with shopify ; Making eBay the way -- E-business for the nonprofit. Raining donations: fundamentals for online giving ; Adding online moneymakers to an existing site ; Growing an active donor base: your virtual community ; Identifying online marketing strategies that fit the cause ; Legal considerations for nonprofit organizations -- E-commerce trends and market opportunities. Discovering niche markets ; Building business via social commerce ; Evaluating the SaaS model: selling software and apps ; Generating opportunities through the generations: millennials, boomers, and beyond -- E-commerce advanced. Mapping the digital buyer's journey ; Getting personal with content marketing ; Listening to the voice of the customer ; Overhauling an aging online business ; Expanding products to increase stagnant sales ; Transitioning a small site into big business.
520 $a "11 books in 1! Startup essentials; Legal and accounting; Web site functionality and aesthetics; Online and operating; Managing security risks; Online marketing basics; Retail to e-tail; E-commerce fundamentals; E-business for the nonprofit; E-commerce trends and market opportunities; E-commerce advanced." --Cover.
650 0 $a Web sites $x Design. $3 562938
650 0 $a New business enterprises $x Management. $3 570059
650 0 $a Internet marketing. $3 559675
650 0 $a Fund raising. $3 570128
650 0 $a Electronic commerce. $3 557942
650 0 $a Business enterprises $x Computer networks. $3 560454
700 1 $a Elad, Joel. $3 777369
830 0 $a --For dummies. $3 595536